Australia, 21 October 2011: Almost 1,000 GE staff across Australia and New Zealand will hit the streets today for a sponsored 'pink walk' to raise money and awareness for breast cancer research on Pink Ribbon Day.
GE employees will walk en-masse sporting pink T-shirts in seven locations, including Melbourne's Yarra River, Sydney's Opera House, Auckland's harbour as well as sites in Brisbane, Adelaide, Parramatta and Rydalmere.
The walk follows GE's recent announcement to invest $1billion over five years in R&D programs focused on cancer detection and treatment as part of its global healthymagination initiative.
Emma Rugge-Price, VP Communications of GE said: "GE is passionate about addressing the challenge of delivering better healthcare for more people with a particular focus on cancer detection and treatment. Our employees are equally passionate and this walk lets them do their bit and help raise public awareness of breast cancer while raising money for related charities."
A one per cent reduction in the cancer death rate would mean that every day, one Australian family would be spared the loss of a loved one to cancer. GE expects to raise $8,600 which will be donated to various charities including Pink Ribbon Day, Breast Cancer Research, Little Heroes Foundation, National Breast Cancer Foundation and the McGrath Foundation.
Joanne Woo
Corporate Communications Director, Australia & New Zealand
[email protected]
+61 409 330 731