GE launches MenCare in conjunction with GE's Women's Network Gala Dinner
- GE announces its support for MenCare, an initiative founded by Pfizer Malaysia and the National Council of Women's Organisations Malaysia
- GE strengthens commitment to breast cancer awareness
KUALA LUMPUR, October 17, 2012 -- General Electric ("GE") recently announced its support for MenCare, an initiative founded by Pfizer Malaysia and the National Council of Women's Organisations ("NCWO") Malaysia.
MenCare is an initiative that aims to garner men's support to be actively involved in the breast healthcare of their spouses and female family members. MenCare activities aim to educate men on breast cancer and how it ultimately affects the family.
The objective of MenCare is to educate men on breast cancer, one of the leading forms of cancer that affect women, and seeks to rally their support to encourage women to go for regular check-ups for early detection. The initiative also seeks to influence existing policies in order to facilitate men's support for their wives or female family members who have been diagnosed with the disease.
"GE is committed to raising awareness and fostering hope in the fight against breast cancer while working to accelerate cancer innovation. Through Mencare, GE hopes to play a role in raising awareness on the importance of early detection by encouraging men to be involved in supporting their loved ones," says Jitinder Magoon, ASEAN Strategic Account Director, GE Healthcare.
The collaboration was announced during a gala dinner in conjunction with GE's Women's Network Summit 2012. YBhg. Datuk Ramani Gurusamy, Deputy President of NCWO, Angel Choi, Country Manager of Pfizer Malaysia and Brunei, MenCare Ambassador and international celebrity photographer, Kid Chan were among the VIPs who attended the event to show their support for the campaign, encouraging the women in attendance to help the men in their lives better understand the disease.
Angel Choi, Country Manager of Pfizer Malaysia and Brunei says, "MenCare is an example of Pfizer's commitment towards 'Working together for a healthier world' and we look to collaborating with various partners to make this a reality. The initiative is an example of how we work with partners like NCWO and others. We applaud our latest partner, GE, for supporting MenCare".
The GE's Women's Network Summit Gala Dinner kick-starts a month-long fundraising campaign by GE, where donations raised would go towards a joint fund to support educational programs run by MenCare. GE has also embarked on a series of awareness workshops to train employees to advocate for the support of awareness on breast health care.
In conjunction with Pink October, GE employees also took part in a Healthymagination Walk to help raise awareness around breast cancer. Healthymagination is a GE initiative committed towards sustainable healthcare aimed at significantly reducing the cost of procedures and processes, increasing access to services, technologies and health education and essentially improving quality of care for patients.
GE has long been in support of breast cancer research and awareness with a global open innovation challenge announced in 2011, a US$100 million challenge that seeks to identify and bring to market ideas that advance breast cancer diagnostics. These diagnostics will help healthcare professionals better understand cancer tumors at the molecular level, allowing for more accurate diagnoses. Through the combination of GE's integrated cancer technologies and the convening of new partners and data sources, GE hopes to discover a new formula for tackling cancer.
The GE Cancer Commitment under the healthymagination initiative also allocated US$1 billion in its dedicated cancer-related research and development in addition to helping clinicians deliver care to 10 million patients by 2020. GE hopes to reach these goals by enabling more accurate diagnoses and better treatment through faster, more effective technologies.
Photo 1: Announcing the MenCare initiative, a collaboration between GE, Pfizer Malaysia and the National Council of Women's Organisations Malaysia (Left to Right)
Kid Chan, MenCare Ambassador and international celebrity photographer
Jitinder Magoon, ASEAN Strategic Account Director, GE Healthcare
Sugunah Verumandy, Human Resource Director and GE's Women's Network Hub Leader, Malaysia.
YBhg. Datuk Ramani Gurusamy, Deputy President of NCWO
Angel Choi, Country Manager of Pfizer Malaysia and Brunei
Photo 2: Jitinder Magoon, ASEAN Strategic Account Director, GE Healthcare , announcing GE's collaboration with Pfizer Malaysia and NCWO on the Mencare initiative at the GE's Women's Network (GEWN) Gala Dinner
Photo 3: GE employees donned in pink, forming a pink ribbon for breast cancer awareness month
About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leader, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit www.gehealthcare.com.
About GE's healthymagination Initiative
Launched in May 2009, GE's healthymagination initiative is focused on four critical needs: low-cost technology; healthcare IT; innovation accessible to all; and consumer-driven healthcare. GE has committed that by 2015 it will:
- Invest $3 billion in research and development to launch at least 100 innovations that will help deliver better care to more people at lower cost.
- Provide $2 billion in financing and $1 billion in technology to bring healthcare information technology to rural and underserved areas.
- Reduce the cost of procedures that use GE technologies and services by 15 percent and develop products tailored to underserved regions of the world.
- Reach 100 million more people every year with services and technologies essential for health.
More information at www.healthymagination.com.
About GE's Women's Network
GE's Women's Network was established in 1997 to help women working in GE accelerate their careers and in turn, help drive the company's success. This effort includes sharing the experience, best-practices, and knowledge of successful women role models, drawing on the know-how of an executive team representing a diverse group of women from each of GE's businesses and critical corporate functions.
Currently, the network is a global network with over 150 Hubs in 43 countries helping more than 100,000 women who work at GE around the world.
For more information, contact:
Zatalini Zulkiply
Communications Manager
GE Corporate
+603 2267 1892
[email protected]
Zatalini - Zulkiply
[email protected]