CLEVELAND--(BUSINESS WIRE)--March 5, 2003-- Results in More Than 2,000 Unsolicited Testimonials from Consumers GE's launch of Reveal(TM) -- the bulb that uncovers pure, true light -- now represents the most successful launch in the lighting business' 120 year history. From its introduction, just 18 months ago, more than 100 million Reveal bulbs have now been sold.
But more than just the sales achievement, Reveal has actually changed the lighting category by getting consumers to think about light bulbs in a different way.
The impact Reveal has had with consumers is evident through the more than 2,000 direct, unsolicited testimonials via letters, email and phone calls that GE has received since October, 2001.
We were truly amazed at the feedback we received from our customers, said Robert Stuart, GE Lighting's General Manager, Consumer Marketing. You might expect to get 2,000 letters about a stand on politics or religion...but a light bulb?
We've been in the lighting business for over 100 years, and we've never received such positive consumer feedback like this. Customers wrote to tell us what a difference lighting has made in their home environment; that they don't look at Reveal as only functional -- but describe it with emotion, passion...almost a spiritual reverence.
Part of the intrigue surrounding GE Reveal bulbs is the product's unique, powder-blue color when unlit. This is achieved from patented GE technology, which adds a natural earth element, Neodymium, to the glass.
The element acts as a filter to strip out dull colors of the spectrum (parts of yellow and green), which reduces the yellowish cast of incandescent light so light appears cleaner and purer.
The state-of-the-art technology is what makes Reveal so unique, added Stuart. In fact, we're proud to say that in the less-than-two-years since Reveal was launched, it has yet to be duplicated. Reveal isn't a gimmick -- it's a fantastic product.
According to Mapes & Ross Consumer Awareness & Attitude Tracking Research, ten percent of light purchasers tried Reveal by April, 2002.
Seventy nine percent of Reveal buyers indicated they would likely repurchase the bulb, and 33 percent of Reveal users have already purchased additional bulbs -- leading GE to believe that the bulb can both capture and retain additional market share.
GE Consumer Products is an $8.5 billion business unit, providing products and services in the major appliance and lighting industries, manufacturing and selling more than 15 million appliances and 4 billion lamp products annually in over 150 world markets. General Electric (NYSE:GE) brings imagination to work, selling products under the Monogram(R), Profile(tm), GE(R), Hotpoint(R), SmartWater(tm), Reveal(R) and SmartHome(tm) brands.
For more information about GE Consumer Products, consumers can visit the company's web site at www.GEConsumerProducts.com.
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CONTACT: GE Consumer Products
Kim Freeman, 502/452-7819
[email protected]