GE Capital is named Innovator of the Year at Leasing Life awards ceremony
LONDON 14th November 2011: GE Capital has been named Innovator of the Year at Leasing Life magazine's annual awards ceremony, held in conjunction with the publication' s leasing conference, hosted this year in Munich on November 3rd.
GE Capital EMEA was selected for the award for developing an extranet tool that provides vendor finance partners, resellers and manufacturers with a simple way to deliver tailored leasing solutions. The extranet tool was created in partnership with GE Capital EMEA's pan-European and local manufacturing customers, with the aim of enabling equipment vendors to manage their sales and gain access to online tools that calculate rentals, produce full proposals and instant credit checks.
"It is a great pleasure to win this prestigious industry award. This result reflects our continual effort to embrace new technologies, improve the customer experience and ultimately, to simplify the sales process," said Elmar Lukas, Managing Director of Equipment Finance at GE Capital EMEA.
Derek Soren, Chairman of the panel of judges commented:
"The judges were impressed by GE Capital EMEA's follow through and ability to leverage customer feedback and data from the earlier online tool to develop the new application. This demonstrates tenacity in seeking a tool that provides real value to local manufacturer customers, their dealers and value-added resellers."
Michael Goodbody
GE Capital EMEA
[email protected]
+44-207-302-6269
+44-7899-808-239