Simple Applications and Fast Credit Decisions Make Powersports Selling Easier
KETTERING, OHIO and BREA, CALIF. --- March 28, 2011 --- GE Capital Sales Finance, a consumer lending unit of General Electric Company (NYSE:GE - News), and American Suzuki Motor Corporation have announced a renewal of Suzuki's popular installment lending program for consumers. The agreement continues a partnership that began in 2008.
"Our dealers and their customers appreciate power and speed, and that's what they get from GE Capital Sales Finance," said Dirk Gould of American Suzuki's Motorcycle and ATV Division. "A lot of customers need affordable, fixed monthly payments to purchase a motorcycle or ATV. GE is a name they trust. They provide great sales support, fast credit decisions and strong approval rates. It's a partnership that works for us."
Suzuki motorcycles and all-terrain vehicles (ATVs) are sold at 963 dealer locations nationwide. Suzuki began selling motorcycles in the United States in 1963 and their brand is now among the most recognized in the Powersports industry.
"Excitement is a big part of the motorcycle and ATV business. Consumers who purchase bikes and ATVs want to be riding, not waiting for credit decisions," said Stephen Motta, vice president, GE Capital Sales Finance. "Our credit application process is easy and decisions are made quickly. That's important because we want to make it easy for consumers to experience the thrill of their new Suzuki."
With more than 75 years' experience, GE Capital Sales Finance provides billions of dollars of consumer financing through more than 200,000 small and mid-size businesses on Main Streets across the United States. It is a leading provider of consumer credit programs for the Powersports industry, and supports its retail partners with Business Center, an online suite of business and finance program management tools.
About American Suzuki Motor Corporation
The Brea, Calif.-based Operations of American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 300 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle, and outboard motor manufacturer. In 2009, SMC sold more than 2.3 million new cars and trucks and more than 2.8 million motorcycles and ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries and regions. For more information, visit www.suzukicycles.com. Suzuki can also be found on Twitter (@SuzukiScoop), and Facebook (www.facebook.com/suzukiscoopfans).http://www.suzukicycles.com
About GE Capital Sales Finance
Based in Kettering, Ohio, GE Capital's Sales Finance business is among the country's oldest and most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Money Bank, provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, appliances and consumer electronics, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com and twitter.com/GEMoneyUS.
GE Capital is one of the world's largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, retail sales finance programs, home, car and personal loans and credit insurance. For more information, visit gecapital.com or follow company news via Twitter @GECapital.
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world's toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com, www.gereports.com and twitter.com/ge_reports.
Cristy Williams
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678.518.2596