Meijer credit card program started with GE in 2003, provides credit programs to enhance sales for private retailer with 190 super-center locations in five states
STAMFORD, Conn. and GRAND RAPIDS, Mich. --- November 10, 2009 --- GE Capital Retail Consumer Finance, a consumer lending unit of General Electric Company (NYSE: GE) today announced a 5-year extension of its credit card program with family-owned, Midwest retailer Meijer, providing credit services and valuable programs to shoppers. The program started in 2003 with the launch of their first-ever private label credit card program for Meijer.
Since launching the private label credit card with GE, the relationship has expanded to include a general purpose Meijer MasterCard, and a prepaid card program both accepted at establishments outside of Meijer's.
With 190 super-center locations and 174 gas stations in 5 states, Meijer credit cardholders enjoy a wide range of valuable benefits. The credit card program features a first purchase discount, monthly sale events, and 5 cent/gallon gas discount. The Meijer MasterCard also provides cardholders rewards on purchases made at Meijer as well as at other retailers.
"The Meijer Card allows us to help our loyal customers save even more money at Meijer in ways that only Meijer Card customers can. Meijer Credit Cards make a dollar go further on purchases that every family needs, helping them in these tough economic times. We are pleased to be extending our relationship with GE which provides customers with a program that enhances our sales and provides unique benefits to cardholders," said Jeff Handler, Senior Vice President of Marketing and Advertising.
"Our extended partnership will continue to offer Meijer's customers the value and benefits of the card program. We are happy to continue working with such a strong retailer in support of their business," said Margaret Keane, CEO and President of GE Retail Consumer Finance.
GE Capital Retail Consumer Finance
GE Capital Retail Consumer Finance (RCF) is one of the most successful retail credit providers with more than $30 billion in assets and over 40 million account holders. The business unit provides private label credit card programs, bankcards, and financial services for consumers -- retail-branded through its retail partners. It is part of General Electric Company's GE Capital division, which has more than $550 billion in assets and over 130 million customers in 55 countries. Since the start of 2008 through June 30 of this year, GE Capital has extended more than $127 billion of credit to some 50 million consumers in the United States. For more information, visit www.gecapital.com and follow us on twitter.com/GECapitalNews.
GE (NYSE:GE - News) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
Meijer
Meijer is a Grand Rapids, Michigan based retailer that operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.
Contact
GE Capital Retail Consumer Finance
Dori Abel
203-585-6702
[email protected]
Dori Abel
GE Capital Retail Finance
[email protected]
203-585-6702