London -- 21st July 2008 -- GE (General Electric), a Worldwide Olympic Partner, has today launched a new 'moving image' advertising campaign on the side of London taxi cabs. The ground breaking campaign features a technique known as 'motion lenticular technology', never before used on the exterior of a taxi cab.
The campaign, which will run until February 2009, will see up to 300 of Taxi Media's London cabs hit the streets of the Capital displaying the new Olympic Games designs as side panels. Two creative executions have been developed -- one which depicts an Olympic hurdler, the other a cyclist. As a result of the printing technology used, as the cab moves along the streets, the images appear to be animated.
Comments Matthias Hanssen, GE's International Director, Brand, Advertising & Olympic Marketing:
"At GE we have been using the advertising medium of London taxi cabs for a number of years. It has been an excellent way to generate visibility for our brand among all sections of the community, but particularly business people. Now, as all attention focuses on the Beijing Olympics, it is the perfect time to highlight our Olympic Games commitment, particularly as people begin to think about London and planning for 2012.
"GE technology innovations underpin much of the infrastructure integral to the successful staging of the Games. So, it is fitting that we adopt a ground breaking approach with our advertising through this interesting creative."
The new GE Olympic Games taxi cab designs will start to appear on London streets from 28th July 2008.
About GE and the Olympic Games
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment, transportation and security, and to supply hospitals with ultrasound and MRI equipment to help doctors treat athletes. In addition, NBC Universal, a division of GE, is the exclusive U.S. media partner of the Olympic Games, with its partnership also extending through 2012. For more information, please visit www.ge.com/olympicgames.
About GE in the UK
GE has operated in the UK since the 1930s and employs over 22,000 people, in six businesses, based at more than 45 major locations from Aberdeen to Falmouth and from Cardiff to Cambridge.
GE's UK operations represent its largest single presence outside of the US. Two of the six GE businesses have chosen to locate their global headquarters in the UK: GE Healthcare in Amersham and GE Money in London.
GE's business activities are wide-ranging and include servicing aircraft engines, providing state-of-the-art diagnostic equipment to hospitals, distributing international blockbuster motion pictures. selling advanced gas turbines and financing businesses and customers.
GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems. For more information, visit our web site at www.ge.com
About Taxi Media
Taxi Media, part of Clear Channel Outdoor UK, is the UK's leading taxi advertising company with a fleet of 12,000 taxis nationwide. 10.4 million people see a taxi ad every week (TGI 2006) while 61% of people who notice taxi ads are ABC1 (TGI 2006). As the clear market leader, Taxi Media is bringing a revolution to taxi advertising. Its new Audience Solutions packages, identified by GPS tracking and extensive driver surveying, offer clients the chance to weight their campaigns with taxis that achieve better proximity to their ideal audiences.
Sara Cruz
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0207-534-0623