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Press Release

Empowered Women to Take Centre Stage at the BMW Malaysian Open 2014 with Women @ Work presented by GE event

March 27, 2014

Ten leading personalities share, inspire, celebrate and discuss the leading role women are playing in modern corporate and society.

Kuala Lumpur, Malaysia, March 28, 2014 -- Empowering women will be the main topic of focus at the upcoming BMW Malaysian Open 2014 with the 'Women @ Work' event presented by General Electric (GE).

A speaking program focused on highlighting the increasingly important role women are playing across every tenet of modern day society, the 'Women @ Work' presented by GE event will feature speakers that include sports personalities Venus Williams and Datuk Nicol David; corporate leaders Datuk Yvonne Chia and Tan Sri Dr Jemilah Mahmood as well as the Malaysian Minister of Youth and Sports, YB En Khairy Jamaluddin

The event aims to bring the government and private sectors together on an on-going dialogue on the importance of programs and events that empower women here. It also explores the role of sports in developing stronger and more capable women and the creation of a community that supports this goal on an on-going basis.

The by invitation only event which will be held on Thursday, 17th April 2014 at the VIP Marquee at the BMW Malaysian Open 2014 is supported by the Ministry of Youth and Sports, Malaysia; Ricoh Malaysia and Beverly Wilshire Medical Centre.

Announcing the 'Women @ Work' presented by GE event, YB En Khairy Jamaluddin, Minister of Youth and Sports said, "This event will allow participants to get up close and personal with some of the most accomplished women in Malaysia. The speakers are women who have demonstrated tremendous strength, purpose, determination, passion and ability in their respective fields and we're extremely pleased to see them given due recognition." He added that the speakers are exemplary leaders whom both women and men can look up to and aspire to emulate.

GE is a leading global company that is focused on solving the world's toughest problems in energy, health and home, transportation and finance. GE is a company whose growth is driven by a culture of innovation and diversity. Through its HR Diversity initiatives and Women's Network, GE is creating a pipeline of women leaders, advancing their careers, which will in turn drive the company's success while contributing to the society in which they operate.

"We have various programs within GE and support numerous initiatives around empowered women globally. The GE Women @ Work event is a unique opportunity for us to bring this important message of strength, talent, passion and beauty in women to the fore especially as one of the world's leading sporting events for women - and one of the most competitive sporting events in general! - is running right here in Kuala Lumpur," said Stuart Dean CEO of GE ASEAN.

The 'Women @ Work' presented by GE event is also a unique opportunity for the BMW Malaysian Open tournament to enhance its own message of empowerment as being the most prestigious tennis tournament in the country. Themed "Strong is Beautiful," the WTA sanctioned event has for years spoken to the strength and beauty inherent in women around the world.

Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia said, "We at BMW Group Malaysia are pleased to have the 'Women@Work' presented by GE initiative on the BMW Malaysian Open program this year. The speaking program not only recognises women and celebrates the WTA's theme of 'Strong is Beautiful' but is also a program that is authentic and creates value, two leading principles that the BMW Group believes in.

Speakers confirmed for the event to date include:

  • Minister Of Youth and Sports YB En Khairy Jamaluddin;
  • The first woman during the Open Era to win the singles Grand Slam, Margaret Court;
  • 3 time world number 1 in singles and a worldwide phenomenon, Venus Williams;
  • Tan Sri Dr Jemilah Mahmood, President of MERCY Malaysia
  • Malaysia's own women's squash legend and world number 1, Datuk Nicol David;
  • North American, Asian entertainer and brand ambassador of Beverly Wilshire Medical
  • Centre, Sarah Lian;
  • Editor in Chief of Marie Claire Malaysia, Mindy Teh.
  • Consultant Aesthetic Physician of Beverly Wilshire Medical Centre, Dr Karen Po


  • Datuk Yvonne Chia, an international banker and corporate leader in Malaysia.
  • Peter Johnston, Managing Director of WTA Asia-Pacific and a former professional tennisplayer.

"Focused around the themes of talent and passion; the diversity of success; the importance of an enabling environment; and the ever important need for Women to Support Women; this event is the beginning of a new level of interaction for the tournament here in Malaysia. We will also be webcasting the event and it would be available for everyone on," said Keld Kristiansen, Executive Chairman of Carbon Sports Sdn Bhd, the organiser and promoter of the BMW Malaysian Open 2014.

The BMW Malaysian Open will be held at the Royal Selangor Golf Club (RSGC) from the 14th to 20th April 2014. The tournament is promoted and organized by Carbon Sports with BMW Group Malaysia as the title sponsor and sanctioned by the Lawn Tennis Association of Malaysia (LTAM).

For more information on the tournament check out:
Website :
Ticketing :

About GE
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

About BMW EfficientDynamics
BMW EfficientDynamics was coined by BMW more than a decade ago to define the company's long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a "Green Steering Wheel" for outstanding environmental innovation for its BMW EfficientDynamics technology.

The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2013, the BMW Group sold around 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2012 was €7.82 billion on revenues amounting to €76.85 billion. As of the 31st December 2012, the BMW Group had a workforce of 105,876 employees. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

About BMW Group Malaysia
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation's presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Trainining Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) in the Pelepas Free Zone at the Port of Tanjung Pelepas (PTP), Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 36 outlets in various cities in Malaysia.


Lawn Tennis Association of Malaysia (LTAM)
The Lawn Tennis Association of Malaysia (LTAM) is a non-profit organization affiliated with the International Tennis Federation and all State Affiliates and Angkatan Tentera Malaysia are members of LTAM. The members determine the direction of LTAM and every two years there will be election of Office Bearers that form the Main Committee.

The LTAM's main objectives are to facilitate and increase participation in, development of and raise the standard of Malaysian tennis comparable with world class. LTAM works closely with the International Tennis Federation (ITF) and supports its Member State Affiliates through the implementation of a wide range of tennis participation, high performance and exposure programs.

Working closely with the ITF and member State Affiliates, LTAM organizes a number of local and international tennis events, coaching certification courses, tennis officiating seminars, administrative workshops, selection trials and elite camps and a number of other programs that are vital to the development and growth of tennis in the country.

Women's Tennis Association (WTA)
The WTA is the global leader in women's professional sport with more than 2,500 players representing 92 nations competing for a record $96 million in prize money at the WTA's 53 events and four Grand Slams in 32 countries. More than5.2 million people attended women's tennis events in 2011 with millions more watching on television and digital channels around the world. The WTA competitive season concludes with the TEB BNP Paribas WTA Championships in Istanbul, Turkey from October 23-28 and the Tournament of Champions in Sofia, Bulgaria from October 30-November 3. Further information on the WTA can be found on

The Royal Selangor Golf Club
The Royal Selangor Golf Club or The RSGC as it is popularly known by its renowned acronym has a long and illustrious history that is associated with the birth and dawn of golf in Malaysia. It was founded at the time when the game was just beginning to be popularised by the privileged few in society. The Club's existence is indeed a long road travelled and a long experience of friendly good camaraderie, pleasant social interaction and the excellence of amenities, which it offers. A Club unsurpassed, The RSGC's stature, as the premier golf club in the country since its early founding years remains unrivalled.

Carbon Sports Sdn Bhd
A company that has developed a full range of expertise in initiating, commercially developing and implementing executive sport and entertainment properties, media and corporate hospitality. These include professional and amateur golf, tennis, sailing, cycling, football and motor-sports properties. In entertainment the company experiences cover conferences, exhibitions, concerts, pageants and television shows

With the company headquarters in Kuala Lumpur, Carbon Sports Sdn Bhd has established a network and partnerships in all of the key markets across the region. This local presence and knowledge married with a global outlook has been the key foundation in bringing together and forging the successful partnerships between governments, local corporations, global companies and media which ensures the successful planning and execution of a major project.

If you have any questions or queries please do not hesitate to contact:
Arcis Communications Sdn Bhd
Fione Wong
T: +60 3 7805 7133
M: +60 12 687 0086
E-mail: [email protected]

Angeline Chandran
T: +60 3 7805 7133
M: +60 16 9166 461
E-mail: [email protected]

Zatalini - Zulkiply
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