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Press Release

Ducati North America And GE Consumer Finance Engineer New Financing Program

August 17, 2004

ST. PAUL, Minn.--(BUSINESS WIRE)--Aug. 17, 2004--Ducati North America and the Retail Sales Finance unit of GE Consumer Finance today announced a multi-year agreement to provide promotional and other retail financing to Ducati customers in the United States.

The Ducati Financing Program will provide closed-end financing options through a network of more than 161 Ducati dealers throughout the United States, beginning September 1. Designed to support Ducati dealers with credit marketing, sales and account service for motorcycle, part and accessory purchases, the Ducati Financing Program will also assist in driving repeat business and customer loyalty.

Ducati is a maker of premium Italian motorcycles that are positioned in North America to be an aspirational and exclusive alternative to the mass-market brands.

Ducati offers some of the most sophisticated bikes in the industry, and we're pleased to provide a robust financing program that meets the needs of the Ducati enthusiast, said Dave Fasoli, senior vice president of Retail Sales Finance, a part of GE Consumer Finance.

GE shares our commitment of exceeding the demands of our most fanatical enthusiasts and riders, added John Porter, director of Marketing for Ducati North America. More importantly, with GE's help, we will continue to make Ducati Motorcycles more affordable to a wider range of customers.

About Ducati North America

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won 13 of the last 15 World Superbike Championship titles and more individual victories than the competition put together. The Company's motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets.

For more information about the Company, please visit Ducati online at http://www.ducati.com

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, a part of GE Consumer Finance, provides sales support, dealer programs and other financing solutions, including private label credit card programs, marketing, installment lending and financial services for national and regional retailers in six key industries: automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care.

To learn more about Retail Sales Finance, visit www.retailsalesfinance.com.

With $117 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 40 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance.

More information can be found online at www.geconsumerfinance.com.

GE (NYSE: GE) is a diversified technology, media and financial services company dedicated to creating products that make life better.

For more information, visit the company's Web site at http://www.ge.com

(C) 2004 General Electric Company, All rights reserved.

--30--JTP/ny*

CONTACT: GE Consumer Finance
Cristy Williams, 678-518-2596
[email protected]

Cristy Williams
[email protected]
678.518.2596


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