- Artistry appliances give Millennials, and the consumers who shop for them, a unique yet practical gift idea this holiday season
- Unique design focuses on simplicity and appliance touchpoints consumers interact with most
LOUISVILLE, Ky. --- Nov. 25, 2013 --- (NYSE: GE) --- What will you buy the Millennials in your life this holiday season? This is the tough question facing their friends and relatives as holiday shopping heats up. This year, affordable---yet unique---GE Artistry™ Series appliances give shoppers a gift idea that won't be returned after the holidays.
With the Artistry Series, GE's focuses on the needs of today's generation of Millennials and their desire to uniquely express themselves. Created by Tomas DeLuna, a 27-year-old GE industrial designer with his own generation in mind, the Artistry Series provides a distinctive and cool appearance at a reasonable gift-giving price. This new line of stylishly sensible kitchen products includes five appliances: a gas range, an electric range, a bottom-freezer refrigerator, an over-the-range microwave and a top-control dishwasher.
Millennials comprise a significant number of first-time homebuyers. In fact, according to real estate brokerage company, Redfin, homebuyers in the 25- to 34-year-old age group make up the largest proportion of homebuyers.
When developing Artistry, DeLuna focused on touchpoints that mattered to him, in areas where consumers interact most with the product---handles, knobs and clocks. The GE logo, visible as a badge on the appliances, also reflects this philosophy. The GE monogram with the words "General" and "Electric" recalls the product badges of the past, yet the juxtaposition of chrome and high-gloss color evokes the core, contemporary Artistry design principles.
Both the new dishwasher and refrigerator are ENERGY STAR®-qualified appliances. The bottom-freezer refrigerator costs $49 to operate annually.
Artistry is available nationwide at The Home Depot, independent dealers and can be ordered anywhere GE appliances are sold.
Estimated retail price of the full GE Artistry product suite is $2,416.*
About GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.
* Retailers set their own prices. Estimated retail pricing per appliance is as follows: bottom-freezer refrigerator, $1099; top-control dishwasher, $499; over-the-range microwave, $219; gas range and electric range, $599.
Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819