With Just One Card, Consumers Get To Enjoy Daily privileged benefits and rewards: 3%+5% Petrol, 8% Cellular communications, 40% Movie and 1% Money Back Deals
Cosmos Bank's credit card business, spearheaded by the new leadership of Tiger Chan, Cosmos's EVP and General Manager of Cosmos's Credit Card Business, and supported by its major shareholder, foreign private equity firm SAC and leading global consumer finance solutions provider GE Money, launches a revolutionary credit card product, the MoneyBack "Signature" Card. Complete with a wide range of heavyweight features that are designed to give complete flexibility and the best rewards, Cosmos' MoneyBack card is the year's most prestigious value-added card and is aimed at raising the barin the fiercely competitive market defined by high standards, privileged benefits and rebate rewards.
Cosmos's CEO and President Steve Chou said, "In this era, delivering practical value to customers is of utmost importance. Instead of a false sense of prestige, cardholders are really looking for the real prestige in terms of how credit cards are capable of offering them additional benefits that are relevant and flexible. To this end, Cosmos's MoneyBack credit card offers an array of practical rewards that make a difference in our day-to-day lives." These rewards include the best cellular communications discounts, and exceptional gasoline movie, travel and many other entertainment discounts and privileges targeted at fulfilling the needs of the middle class sector.
Mr Chou added that as the credit card market in Taiwan is already a fully mature market, the key determinant for success now lies in how the card issuer transcends the traditional way of thinking to deliver revolutionary practical benefits for customers. Cosmos's MoneyBack VISA Card was launched with three key concepts in mind: to provide high standards, real prestige and the best value for cardholders. The card also reflects the global expertise and professionalism of Cosmos's new management team in the consumer finance market, supported by its shareholder GE Money, and its ability to communicate with consumers.
Mr. ChanTiger said that in order to manage costs, many card issuers promote credit cards with limited benefits, usually centered on a specific kind of privilege like gasoline discounts, bonus points exchangeable within a set time frame or specific merchant channels. Given these limitations, Taiwan's consumers need at least 4 to 5 credit cards to fully enjoy the kind of rebates they desire.
Tiger emphasized that Cosmos' MoneyBack card surpasses all the conventional limitations on validity period, merchant channels, etc. With the MoneyBack card, consumers can fully enjoy the real benefits and rewards everyday without the hassle of holding multiple cards. VISA International is very particular when it comes to selecting vendor partners. For MoneyBack, VISA is in cooperation with NPC Gas, Mech-President Smile gas station, Chunghwa Telecom, Taiwan Hi Speed Rail, TransAsia Airway, CAL, Air Macau, Lion Travel, etc.
Cosmos's MoneyBack card is a refreshing difference to current market offerings. Its heavyweight discount features span movie, cellular communications, gasoline, transportation, travel and a variety of others categories, making it a one-stop solution to fulfill all the daily payment needs of the most discerning consumers.
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About Cosmos Bank
Established in 1992, Cosmos Bank has grown to become a leading financial services provider and a pioneer in consumer finance products in Taiwan. Cosmos Bank operates a strong distribution network throughout Taiwan, which includes 63 branches, 9 corporate centers, nearly 200 auto lending machines, and over 400 ATMs and ADMs (Auto Deposit Machines). In 2007, SAC P.C.G. and GE Money completed the recapitalization plan investing NT$42 billion in the new entity. With the support of SAC P.C.G and GE Money, Cosmos Bank is well-poised to become the local bank with world-class capabilities: trustworthy, quality, customer service. For more information about Cosmos Bank, visit www.cosmosbank.com.tw.