ST. PAUL, Minn.--(BUSINESS WIRE)--July 27, 2005
The Retail Sales Finance unit of GE Consumer Finance announced today that it has signed a five-year agreement with Carvin Music to provide private label credit card services to its customers.
Carvin Music, headquartered in San Diego, Calif., is a manufacturer and retailer of custom guitars, amplifiers and professional audio equipment.
The company sells its products from four company-owned stores located in Southern California., as well as on the Internet and via catalog.
The family-owned company has been in business for 60 years. Partnering with GE is an important step in the continuing growth of our company, said Carson Kiesel, CEO of Carvin Music.
An excellent consumer financing program is essential because customers need flexible payment options. With GE's program, we can offer deferred interest and other special promotions. It's a great way to prompt more sales and we believe it will give us a real competitive advantage.
Kiesel noted that the new credit card program could be used to stimulate sales and build greater customer loyalty. Carvin is a company that is on the verge of explosive growth, so it is exciting for us to be the company's financing partner, said Dave Luster, Music Industry leader for GE
Consumer Finance's Retail Sales Finance unit. We are very pleased they selected us to provide their private label credit program.
About Carvin Music Since 1946 Carvin has been building and selling high quality and highly regarded musical instrument products direct to the consumer.
Founded in 1946 by Lowell Kiesel, Carvin started by selling guitar pickups that became the favorites of country and guitar instrumental heroes of the day.
Surf music legends, The Ventures, used Carvin pickups in their Moserite guitars in the '60s. The product line also include Hawaiian lap steel guitars as well as unique double neck designs, guitar amps and bass amps.
Carvin is a true part of American musical history as the company predates the invention of rock n' roll.
For more information about Carvin Music, visit the company's website at www.carvin.com.
About Retail Sales Finance and GE Consumer Finance
Retail Sales Finance, based in Kettering, Ohio, is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: home improvement, powersports, outdoor equipment, automotive/recreational vehicles, music, consumer electronics and appliances, furniture, floor covering, jewelry and health care.
With $150 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 47 countries around the world.
GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance.
More information can be found online at www.geconsumerfinance.com.
GE (NYSE: GE) is Imagination at Work - a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials,
GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com. (C) 2005 General Electric Company, All rights reserved.
Contacts
GE Consumer Finance Cristy Williams, 678-518-2596
or Carvin Music Jeff Kiesel
Cristy Williams
[email protected]
678.518.2596