GE's new public website simplifies life for builders, remodelers, architects, designers and other trade partners
LOUISVILLE, Ky.--03 March 2011-- (NYSE:GE) --- Managing a building or remodeling project means keeping up with a myriad of details, as any trade professional knows. Now, GE offers help in the form of BuildWithGE.com, a website that offers convenient access to a wide variety of practical information -- without the need to register, remember a password or sign in.
BuildWithGE.com, GE's new public website, simplifies life for builders, remodelers, architects, designers and other trade partners. (Photo: GE)
"With this launch, we have created a public website that caters exclusively to our builders and trade partners, and further reinforces our commitment to maintaining our position as the number one supplier of major appliances to U.S. homebuilders," said Maggie Kassebaum, manager, customer contacts.
The site is organized by trade group with special areas designed for single- and multi-family builders, property managers, architects and designers, remodelers, and the hospitality industry.
Customized brochures
BuildWithGE.com includes a number of easy-to-use tools, including a "brochure wizard" that can be used to create a customized project brochure for customers. No log-in is necessary to design and print a brochure, and users select the precise models and other information to include.
Product specs, photos and installation instructions
Site visitors can also search GE's extensive product library, by model number or category (such as cooking products, laundry, dishwashers or water heaters). Search results include access to full model specifications, including photos and dimensions, as well as "quick specs" and installation instructions.
Energy-efficient solutions
In keeping with the building industry's growing focus on energy efficiency, BuildWithGE.com also includes a "Think Globally, Build Smart" section, designed to help customers choose solutions that save money and use less natural resources. Resources include a link to ENERGY STAR®-qualified models, plus information about GE's groundbreaking ecomagination(SM) Homebuilder Program, Nucleus™ energy manager with Brillion™ technology, and GeoSpring™ hybrid water heater.
Design resources
Visitors to the site can explore information about GE's distinct brands, get kitchen design ideas, and use the interactive virtual kitchen designer to envision how appliances will look with different types of flooring, cabinets, countertops and wall colors. A Universal Kitchen Design (ADA)* section lists an array of appliances from GE that are compliant with the Americans with Disabilities Act.
Contacts for placing orders, scheduling service calls and more
As any builder knows, simply keeping track of needed contact information can be a challenge, so the site offers specifics on how to place appliance or part orders, schedule a service call, locate a distributor, or contact a Builder Hotline.
BuildWithGE.com was introduced at the 2011 International Builders' Show (IBS), the annual trade show and exhibition hosted by the National Association of Home Builders (NAHB).
"The site was very well received by the builders who attended the show and clearly reinforces our leadership position in the homebuilder business," said Matt Rose, general manager contract sales.
In addition to a strong line-up of brands, GE offers builders high-tech solutions to streamline the purchasing and communications process, and is backed by 1,200 factory service technicians and a nationwide delivery network. The GE Company and GE brand are highly valued by consumers globally. GE was ranked 16th in FORTUNE's list of the World's Most Admired Companies¹ in 2010 and fourth in BusinessWeek's Best Global Brands study conducted by Interbrand in 2009.²
*ADA qualified based on Uniform Federal Accessibility Standards
¹http://money.cnn.com/magazines/fortune/mostadmired/2010/full_list/
²http://www.businessweek.com/interactive_reports/best_global_brands_2009.html
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About GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, Café™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6634341&lang=en
Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819