Auction Commemorates Launch of GE Profile(TM) Frontload Washer & Dryer
--(BUSINESS WIRE)--
GE Consumer & Industrial (NYSE:GE):
WHAT:
An online auction benefiting the Clothes Off Our Back Foundation with jeans worn and/or signed and donated by more than 60 celebrities including:
-- Video coverage of the event can be viewed and downloaded here: http://www.geappliances.com/washingmyjeans/ GE_Multiple_Media_News_Release_8-26-08.wmv (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
WHEN:
WHERE:
For information on the online celebrity auction and a chance to win the new GE Profile Frontload Washer and Dryer with Smart Dispense(TM) Technology (approximate value $3,500) at www.washingmyjeans.com ; for bidding on celebrity jeans visit www.clothesoffourback.org .
WHY:
Now you only have to load your detergent or fabric softener twice a year! Thanks to the revolutionary SmartDispense Technology, not only does the washer hold six month's worth of detergent, but it dispenses just the right amount based on soil, load size, level of water hardness and type of clothes - saving loads of time (in fact, it can wash 17 pairs of jeans in just one load!).
Proceeds from the auction will benefit the Clothes Off Our Back Foundation, a non-profit organization founded by actors and philanthropists Jane Kaczmarek and Bradley Whitford that auctions off celebrity attire to benefit children's charities. For more information on the Clothes Off Our Back or bidding on celebrity jeans, visit www.clothesoffourback.org .
-- GE spokesperson available for interview upon request