Juan Becerra

Managing Director – Licensing, GE Corporate

Appointed October 2017

Juan Becerra

Juan is a Managing Director of Smart Systems and Energy at GE. Based in Niskayuna, NY, he joined the business in 2014.

Juan leads the development and go-to-market initiatives for GE’s Smart Systems platform, which includes intellectual property assets in financial technology, artificial intelligence, cyber risk, enterprise applications, and strategic initiatives. His team ties together software, patents, brand, advanced technology, market needs, and business plans.

Prior to joining the Licensing team, Juan spent five years as Vice President of Research Circle Technology at GE Corporate, where he developed new licensing programs and new models for monetizing intellectual property, including the creation of new companies.

Prior to GE, Juan was Vice President of Market and Business Development for MTI MicroFuel Cells Inc. where he led market and business development of a new portable fuel cell power technology. In addition, he has previously held project manager and engineering roles at Xerox and Digital Equipment Corporation.

Juan has a master’s degree in Electrical Engineering from North Carolina State University and a bachelor’s degree in Electrical Engineering from the Rochester Institute of Technology.

Juan has been playing the guitar since he could hold one, and is now an accomplished blues and jazz guitarist. He enjoys performing and recording in the studio.