By making the most out of the water already being used, we can protect increasingly scarce freshwater supplies.
Over 700 million people live in water-stressed areas today. By 2030, the Water Resources Group expects a 50 percent growth in global water demand, which will yield a 40 percent shortage given the expected water supply in the same time period.
With increasing global water scarcity now a given, it’s time to focus on resiliency so that we can preserve what resources we have for the long run.
Extreme weather is the world’s new normal. The same year Europe sustained an unprecedented heat wave, in 2010, Pakistan was deluged by floods. Australia endured consecutive “Angry Summers” starting in 2012, while the U.S. has been buffeted by increasingly intense hurricanes, polar vortices and several years of drought in California with no end in sight.