Imagine a world beyond shallow, voice-activated assistants, where personalized virtual agents can learn to tailor their actions to personal styles and continually improve the efficacy of their interactions.
The Agency & Awareness mission fuses the perception capability of GE Research’s Sherlock Computer Vision platform with an adaptive, intelligent agent tasked with persuading people to take certain beneficial actions. These actions could be as simple as participating in a survey, or something more sophisticated, like convincing and guiding patients to follow a course of medical action for customized care.
Going beyond voice-activated agents, the Agency & Awareness mission has created Joan, an animated avatar whose goal is to capture your attention and learn how to adapt her behavior to persuade you to do something.
February 2019: End-to-end system installation at the Albany International Airport, capturing interactions with everyday people and attempting to convince them to enter a retail store. As she interacts, Joan learns what tactics are effective in convincing people to take a moment to browse.
Capabilities utilized for Agency & Awareness project
Innovating software solutions in alignment with Agile & FastWorks principles to aid business digital transformation journeysRead more
Bringing robust software development practices to interdisciplinary engineering teams to realize faster and more profitable outcomesRead more
Human System Interaction
Researching and developing intelligent, natural user interfaces and visual analytic techniques to enhance and enrich interactions between humans and AIRead more
Developing and scaling machine learning solutions for industrial applications to facilitate continuous learning, adaptation and improvement in dynamic operating environmentsRead more
Enhancing fundamental and applied research to mimic human visualization and interpretationRead more