Many clouds have a silver lining. Poncho, the irreverent weather app from Betaworks, just teamed up with GE to help you find it. “Our thesis is that people don’t necessarily want to know what the weather is—they want to know whether they should wear boots or flip-flops outside, whether they should take a cab or walk,” says Betaworks’ James Cooper. “We combine that information with something funny. We’re trying to make weather entertaining.”
Make that energizing. Starting today, Poncho users will begin receiving personalized “bad hair day” and other punny alerts they’ve subscribed to bundled with insights into how we can improve the world and harness adverse atmospheric phenomena to generate renewable electricity.
“Poncho has a sassy angle to it, but we are still talking about important topics,” says Deb Frodl, global executive director for GE’s Ecomagination program. “This collaboration is a fun new approach to drive a conversation around business and resource efficiency with younger audiences who care deeply about these types of issues.”
That’s no joke.