In the 1950s, GE hired renowned comics artists, including George “Inky” Roussos of Batman fame, to draw a series of comic books called Adventures in Science. “In the public relations field, although were all aware of the adult fear that comic books were producing a crop of juvenile delinquents, we couldn’t escape the conclusion that the medium had attractive possibilities for mass communications,“ said a 1953 story published in General Electric Review, an in-house GE newspaper.
The series covered everything from space travel to electricity and the idea was to get kids hooked on science and turn them into engineers. Judging by the latest GE gas turbines and jet engines connected to the cloud, the plan delivered with dividends. In fact, today’s engineers are making Adventures into the Future from the 1950s look positively antiquated. Take a look.