Perspectives
Marching Toward a Cure — Q&A With Ted Thompson of the Parkinson’s Action Network
There’s no cure yet for Parkinson’s, and even diagnosing the disease remains a challenge. Yet Ted Thompson remains confident that the best is yet to come for people who have the neurological disorder, thanks to relentless efforts to find innovative ways to treat, diagnose — and eventually cure — the disease.
Huge GE Gas Turbine Generator Starts Up at One of the World’s Largest Gas Projects Operated by Chevron
Sung Chang: Cleannovation — From Free Trade to Clean Trade
U.S. trade policy can be leveraged to help clean up the world — whether it’s protecting the environment, combating corruption or keeping the Internet open.
An X-Ray Selfie with a Mummy? Explore the World’s Museums During Twitter’s #MuseumWeek
Jon Freedman: How Water-Starved Saudi Arabia Is Quenching Its Thirst
As demand for water increasingly outstrips supply, countries like Saudi Arabia are charting a course for sustainability with innovative water reuse policies.
GE Store
GE Chairman and CEO Jeff Immelt’s Annual Letter to GE Shareholders: 2014
Deborah Kilpatrick: Bringing Digital Health Back to the Future
Digital health products hold great promise to transform healthcare but need to return to the roots of evidence-best medicine to reach their full potential.
A new breed of disruptive digital health products is entering the market, claiming to be better, cheaper and easier to use than traditional alternatives. Digital technologies are rapidly revolutionizing the healthcare ecosystem, allowing patients and physicians to interact anytime, anywhere.
John Paul Soltesz: Marketing to Millennials — Coming of Age, Delayed
Millennial consumer habits don’t represent a cultural change, as much as a time shift.
Concocting the special sauce for marketing to Millennials has become a major preoccupation of professionals across the spectrum — consumer goods companies, home builders, financial planners. Current conventional wisdom holds that as this generation ages, it will consume products and services much differently than previous generations, suggesting businesses would need an entirely original marketing plan to win their attention.
How GE is Building the Next Industrial Era
Business cycles have always been opportunities for GE, and today’s environment of lower oil prices is no different. To take advantage of a volatile world, GE has been investing in its core infrastructure businesses, simplifying its operations, and leading the next industrial era of machines connected through the Industrial Internet.
