In the years before he became the beloved Dr. Seuss, children’s author Theodor Geisel toiled away as an adman, creating pitches for oil companies, insecticide purveyors and “G-E.” That's how we got The Strange Case of Adlebert Blump in the “G-E Merchandiser,” a publication for prospective retailers of GE’s wares.
By Hong Chou Hui
In the 1989 French Open’s fourth round, Michael Chang ate bananas and beat Ivan Lendl en route to become the youngest tennis Grand Slam champion, vaulting the humble tropical fruit into public consciousness. The banana, packed with vitamins, fiber and minerals, is loved by many around the world as a food and snack.
Chasing dreams is never easy. But for the women helping to engineer Vietnam’s future, chasing dreams has offered both challenge, and hard-earned reward.
Vietnam is a nation with a strong record of promoting gender equality, with one of the most engaged female labour forces in the world. Yet women persistently face challenges and as a nation we must come together to address.
Can an organisation obtain continuous success without adapting to the ever-changing market landscape? The reality – maybe not. So how does one constantly stay relevant?
Innovation.
A term often bandied around – but has the word lost its true meaning? As the market grows and economies progress, it is crucial for an organisation to constantly improve on existing technologies to create additional value to its consumers.
GE recently launched its fifth edition of their Global Innovation Barometer. The Barometer explores how the perception of innovation is changing in a complex, globalized environment, and how markets appreciate the framework for innovation their respective nations have developed.