Kavita Shukla thinks so. Through her company, Maryland-based Fenugreen, she has exported Freshpaper—a product that prevents food waste by keeping produce fresh for up to four times longer—to dozens of countries around the world. On their own accord, Fenugreen evangelists have taken her innovation everywhere from Haiti to Malawi.
That’s the upshot of a newly published study co-authored by MIT researchers, which shows that attractive men have disproportionate success in obtaining venture capital funding for startups, compared with women and with less physically appealing men.
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When the mythical narrator in the above-quoted Warren Zevon tune found himself in a bit of trouble, he knew he needed three things: “lawyers, guns, and money.”
Innovation, likewise, has its own magic triumvirate solution. But in the case of innovation, it’s not “lawyers, guns and money” – it’s brokers, role models, and risk-takers.
Yet the true impact begins not with invention, but adoption. That’s when the second and third-order effects kick in. After all, the automobile was important not because it ended travel by horse, but because it created suburbs, gas stations and shopping malls.