All sorts of data is generated by the U.S. government that could help small businesses tap into overseas markets. Here’s how to turn that information into sales.
Expanding overseas to sell your goods and services can be daunting, with a seemingly limitless number of markets to target. Yet just as Big Data is creating smarter healthcare solutions and predictive machines, trade data can be a powerful tool in searching the globe for the right customer.
But today globalization faces strong political headwinds. The very term triggers protest from the political left — it has come to be blamed for the prosperity of the top 1 percent, stagnant wages for everyone else and the excesses of Wall Street.