That’s the main theme of a trio of GE ads the company launched during the 2018 Winter Olympic Games in Pyeongchang, South Korea, on Sunday.
Multinationals now bring together best-in-class industry professionals, and the sporting fraternity, constantly looking at ways to improve various facets of professional sports.
GE has a rich history of bringing world class innovation to the pinnacle of professional sports including Summer & Winter Olympics, Formula One, The FIFA World Cup and NFL. Scroll ahead for a snapshot of GE in Sports.
Lighting up The Olympic Games
Swimmer and aspiring physicist Cameron McEvoy arrived at the 2016 Olympic Games with a lot of pressure on his shoulders, which are easily broad enough to take the load.
The starting gun is still smokin’— there’s time to join this fiendish challenge. All you serious mathletes, data scientists and coding champions head to Twitter #cc9900 to tune into machines tweeting about their experiences at the Olympic Games. Hidden in these conversations is a coding challenge devised to pique your interest.
Time for your peak performance! Register at CC9900.io. We know you’re intellectually ripped—show us your abs!