NEW YORK--(BUSINESS WIRE)--The results of a recent GE survey of nearly 100 media executives showed that only 10% of respondents believe increased litigation against individuals illegally acquiring and distributing pirated content to be a reasonable method of reducing the threat of piracy, signaling a sea change from reactive to proactive anti-piracy strategies.
The piracy-themed survey was conducted at the recent New Thinking for New Media symposium co-hosted by GE - Global Media & Communications and NBC Universal.