Riyadh, Saudi Arabia; August 30, 2007: GE Healthcare, the healthcare business division of General Electric Company, will offer 10 of its Training in Partnership Television (TiP-TV) sessions and additional hospital leadership training seminars to Saudi healthcare professionals and decision-makers during the 1st Annual Riyadh Radiology Review (ARRR) conference to be held from September 2-6 at the King Fahd Cultural Center.
The TiP-TV sessions, linked to GE's continuing education and training programs, are part of GE Healthcare's gold sponsorship participation in ARRR and an important component of the company's growing relationship with Saudi Arabia. The global diagnostic medical equipment and services provider will also showcase advanced technologies and promote 'early health' awareness at its stand during the event.
The Riyadh conference is taking place in a time of rising interest and investment in the national and regional healthcare sector. Direct healthcare costs in the GCC region are expected to increase from the current US$12 billion to US$60 billion by 2025, according to a published report by McKinsey & Co Inc on Healthcare in the GCC -- Challenges and Opportunities, recently presented by Dr Viktor Hediger at the GE Healthcare Middle East Media Summit. This increase will be fueled by health risk factors, ageing, population growth and medical inflation in today's fast developing GGC market.
"Saudi Arabia is a key market for GE Healthcare; the 1st Annual Riyadh Radiology Review gives us the opportunity to address the issues of expanding demand for services within the Kingdom, and throughout the GCC," said Isam Moursy, General Manager, GE Healthcare, Meddle East Africa Central Asia and Turkey (MEACAT) region. "The Tip TV training sessions will also provide a platform in which we can showcase our extensive set of capabilities as a leader in technologies and solutions, developed to meet healthcare providers needs to care for their patients."
The assortment of TiP-TV sessions offered at ARRR includes courses on Functional CT, Magnetic Resonance safety, MR Imaging, chest radiography and radiology problems related to obesity. For more than 10 years, GE's TiP-TV has provided quality continuing education and training programs to healthcare professionals around the world.
"GE's significant presence at the conference illustrates its extended commitment to Saudi Arabia," added Jan De Witte, VP of Services for GE Healthcare. "Since the late 1990s, GE Healthcare has been investing in building service infrastructure in Saudi, and we will continue to invest in Saudi by building a state-of-the-art service center in Riyadh that has the capacity to support the entire Middle East region."
Fully staffed with local agents and senior technical support engineers, the service centre will feature a dedicated, one-stop hotline for all customer inquiries related to GE Healthcare.
In April 2007, GE Healthcare signed a Memorandum of Understanding with the Saudi Arabian Ministry of Health to train the nation's medical professionals. Through GE's training initiatives, especially the focus on continuing medical education through TiP-TV, the Ministry's new training center will provide Saudi professionals with new insights into medical science, De Witte added.
At the conference, TiP-TV training sessions will be available from September 3 to 5. For more information on the Riyadh Radiology Review Conference, please visit http://www.rrc-sa.com/conference/default.htm
About GE Healthcare:
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies is helping clinicians around the world re-imagine new ways to predict, diagnose, inform, treat and monitor disease, so patients can live their lives to the fullest.
GE Healthcare's broad range of products and services enable healthcare providers to better diagnose and treat cancer, heart disease, neurological diseases and other conditions earlier. Our vision for the future is to enable a new "early health" model of care focused on earlier diagnosis, pre-symptomatic disease detection and disease prevention. Headquartered in the United Kingdom, GE Healthcare is a US$17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com
For further information, please contact:
GE Middle East & Africa
Tel: (+971 4) 429 6311
Fax: (+971 4) 313 1907
Email: [email protected]
Pilar Anton Serrano