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Press Release

GE Announces Commitments to Improve Cancer Care in Ethiopia

August 06, 2014

Addis Ababa, Ethiopia -- 6 August 2014 -- Building on a growing footprint in Ethiopia and commitment to supporting the priorities of Ethiopia's public and private healthcare providers, GE today announced a US$500,000 commitment to the Pink Ribbon Red Ribbon (PRRR) interventions in Ethiopia as part of the 'Investing in Our Future' event during the US-Africa Leaders Summit this week in Washington DC. Pink Ribbon Red Ribbon, a public-private partnership whose organizing members include the George W. Bush Institute (GWBI), the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen®, and the Joint United Nations Programme on HIV/AIDS (UNAIDS), is aimed at reducing deaths from breast and cervical cancer via education, screenings and advanced treatment.

GE's half-million USD commitment to Pink Ribbon Red Ribbon has two focus areas: first, advisory support and technical assistance to the Ethiopian-American Doctors Group in the planning, design, and development of the country's first state-of-the-art cancer center in Addis Ababa, and second, a partnership between PEPFAR and GE in Ethiopia to train and equip biomedical technicians to improve the quality of cancer diagnostics. With the World Health Organization estimating that more than half of existing medical equipment in developing nations is out of service, the need for biomedical technician training that ensures a stable pipeline of qualified equipment servicers, and consequently improved hospital uptime, is vital.

"The power of public-private partnerships is fundamental in addressing major healthcare challenges," said Doyin Oluwole, MD, MRCP, FWACP, FRCP (Pediatrics) and the founding Executive Director of Pink Ribbon Red Ribbon at the George W. Bush Institute. "Private partners like GE can provide expertise, advanced technology and innovation that complement the continuum of care cancer. Combined with the resources and determination of local governments and groups like PEPFAR, as well as training and on-the-ground, in-country expertise, we can make real progress."

This new commitment amplifies GE's already ongoing activities in Ethiopia, in line with the country's Health Sector Development Program (HSDP 4). GE also recently served as a sponsor and supporter of the Ethiopia-American Doctors Group medical conference in Addis Ababa -- at which plans were announced for a new US$100 million medical city that would increase capacity in Addis Ababa and strengthen local access to quality healthcare services.

"We are proud to be the first healthcare equipment manufacturing company to join Pink Ribbon Red Ribbon, and we look forward to working alongside our partners to help tackle cancer and drive meaningful change towards delivering more affordable and sustainable solutions and outcomes for patients, providers and the healthcare system as a whole," said Farid Fezoua, President & CEO, GE Healthcare Africa.

The vision of Pink Ribbon Red Ribbon parallels GE's more than 50 year commitment to tackling cancer. In 2011, GE launched an ambitious global campaign against cancer, committing US$1 billion of its total R&D budget over five years to expanding its advanced cancer diagnostic and molecular imaging capabilities, while simultaneously developing innovations born from collaborations aimed at improving the provision of cancer care through local programs and partnerships.

About Pink Ribbon Red Ribbon
Pink Ribbon Red Ribbon® builds on existing healthcare programs to integrate cervical cancer prevention---including increased access to HPV vaccinations---screenings and treatment, as well as breast and cervical cancer education in sub-Saharan Africa and Latin America. The primary goal of the partnership is to reduce deaths from these growing women's cancers in developing nations. Organizing members of the partnership include the George W. Bush Institute (GWBI), the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen®, and the Joint United Nations Programme on HIV/AIDS (UNAIDS). Corporate and foundation members include BD (Becton Dickinson and Company), Bill & Melinda Gates Foundation, Bristol-Myers Squibb Foundation, Caris Foundation, GlaxoSmithKline, IBM, Merck, and QIAGEN.

About GE
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

About GE Healthcare in Africa
From North Africa to Sub-Saharan Africa, GE Healthcare has been active in the continent for over 100 years, partnering with some of the region's leading healthcare providers, including Ministries of Health and private chain customers. Today, over 25,000 GE Healthcare systems and technologies are deployed in hospitals across the continent. In parallel, via its global US$6 billion healthymagination initiative, GE is also striving to increase access to high quality medical care to more people at lower costs. In Africa, healthymagination is contributing to the implementation of the Millennium Development Goals 4 (reduce by two-thirds the under-five mortality rate) and 5 (reduce by three-fourths the maternal mortality rate) by 2015. GE remains committed to impacting access and the continuum of care in rural settings and will continue to design products and solutions leveraging ongoing research and collaborations in the global health community.

Media Contacts
Lisa Farrugia
GE Healthcare
+90 530 387 1850
[email protected]

Andrea Kirsten-Coleman
Pink Ribbon Red Ribbon
+1 214 534 1846
[email protected]

Jocelyn Brown
Ethiopia PEPFAR Office
+251 111 306 271
[email protected]

Vicky Kaigai
GE Ethiopia
+254 421 5109
[email protected]


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