* Advantium cooks favorite foods up to eight times faster* than a conventional oven without sacrificing taste
* Four ovens in one -- Speedcook, true European convection, microwave and warming/proofing deliver unparalleled speed and versatility
* 175 pre-programmed recipes and 30 custom recipes make holiday foods a snap -- great tasting appetizers in about 10 minutes or less
LOUISVILLE, Ky. -- October 25, 2011 -- (NYSE:GE) -- Chances are you have one of two reactions when it comes to entertaining during the busy holiday season -- "my house, the more the merrier" or "better you than me; don't forget my invite." With GE's Advantium® oven, you can make your tapas and enjoy the party, too. Whether you're the host or a guest bringing an appetizer, Advantium's versatile Speedcook technology makes getting ready for a holiday party light work.
"The Advantium is the perfect oven for entertaining," said Susan Gregory, GE product manager. "You can cook any number of appetizers, even some entrees, in about 10 minutes without sacrificing quality or flavor. While serving a first course of appetizers, you can keep a second round warm and ready to serve. If you're run low on party favorites, or if you're reluctant to leave appetizers sitting on the counter too long, you can quickly prepare a fresh batch without interrupting the holiday spirit."
Four ovens in one -- quality baking and browning at the speed of light
By using a combination of intense halogen light, true European convection technology and microwave energy, the award-winning Advantium oven browns and crisps the top and bottom of food much like conventional radiant heat, while simultaneously cooking the inside in a fraction of the time needed in conventional ovens. GE offers Advantium ovens in either 240-volt or 120-volt models. The 240-volt models can cook food up to eight times faster than conventional ovens. The 120-volt version can cook food up to four times faster than conventional ovens. There's no need to preheat before cooking. The Advantium also serves as a warming and proofing oven for keeping foods fresh until ready to eat or for helping dough quickly rise. For added versatility, the Advantium can be used as a traditional oven or fully functional microwave at the press of a button.
The Advantium accommodates a 9"x13" casserole dish or a 5 lb. chicken and can be set up for multi-level cooking. The true European convection oven heats up to 450°F and provides even browning and baking. The 975-watt microwave oven includes sensors that automatically set power and time based on food moisture levels to deliver exceptional results. Settings are also available to soften and melt fragile foods such as butter, cheese and chocolate.
The Advantium comes with 175 pre-programmed recipes and the capability for home chefs to enter 30 of their favorite custom recipes. Recipe settings are easy to use and include a wide range of meats, poultry, seafood, vegetables, grains, breads, desserts and packaged foods. In addition to making quick work of appetizers, the Advantium 240-volt model can grill one-inch steaks in less than 15 minutes or roast a 5 lb. chicken in approximately 30 minutes while maintaining a crispy outside and moist, nicely textured inside. Breads and baked goods finish with a golden brown crust, also in a fraction of the time.
"Performance, versatility and convenience are the hallmarks of the Advantium, whether you're entertaining around the holidays or just trying to keep up with your everyday schedule," said Gregory. "By eliminating the need to preheat, you can start your holiday menu or family meal as soon as you walk in the door. Within minutes, likely in less time than it takes to pick up pre-made appetizers at the grocery or go through a drive-thru fast food restaurant, you can have a finished meal. If you don't need Speedcook, you have the option to use the very capable, stand-alone microwave and convection features."
Holiday entertaining with the Advantium
Most traditional holiday appetizers, such as grilled shrimp, chicken bites, dips, cocktail meatballs, mini sandwiches, stuffed mushrooms, cookies and roasted nuts, can be prepared in approximately 10 minutes in the 120-volt Advantium model (see holiday recipes). The 240-volt model, in most cases, is even faster.
"Delighting your friends and family during the holidays should be a pleasure," said Gregory. "With the Advantium's speed, you can make something for everyone -- meat lovers, vegetarians, sweet tooths and discriminating foodies. You can continually refill platters or serve different appetizers throughout the night. It's so easy to use experienced chefs and novice cooks both can achieve outstanding results.
Above-the-counter models start at $799 suggested retail.** Built-in models start at $1,499 suggested retail.**
Recipes and online community
Consumer excitement about GE Advantium Speedcook technology led to the creation of an online community, where consumers can share recipes, tips, comments and ideas. The community provides an easy way to search or browse for recipes, including by course, category, main ingredient, season, or occasion and cuisine. Users who join the community will have access to their own "recipe box," where they can store and organize their favorites from the site. Registered users will also be able to submit, rate and review recipes. Registration is easy and free. Community members can see other chefs' profiles, if submitted, to find like users.
To join the Advantium recipe community or to learn more about the revolutionary GE Advantium oven, visit www.advantiumrecipes.com.
*240 volt cooks foods up to eight times faster. The 120-volt model cooks foods up to four times faster.
**Resellers determine their own resale price.
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GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial, and residential use, GE Appliances & Lighting uses innovative technologies and ecomaginationSM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort and convenience. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819