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Genius 2013

From inspiration to imagination at work, GE has been at the forefront of innovation. With newer opportunities and ever-increasing challenges, GE works on things that matter! In its second year, Genius 2013 an All India Inter Business School (B-School) Challenge was kicked-off across 30 B-Schools in September 2013. In partnership with IIM Ahmedabad, the challenge was launched in person by Sr. GE Leaders at 11 B-Schools.


Genius Launch at SPJIMR, Mumbai

The response has been overwhelming with approx. 1350 team registrations from across all B-Schools.

Terri Bresenham, President and CEO, GE Healthcare South Asia, is a passionate supporter of Genius. Like last year, she came forward to sponsor the contest this year and she strongly believes that students can play a pivotal role in solving current issues faced by India. This year students are challenged to design a go-to-market strategy for extending CT scanner to private diagnostic centers and hospitals in tier II & tier III towns. Genius aims to get fresh ideas from the student community which will help us build a more accessible healthcare system.

The Top 5 teams will then be invited to the grand finale at IIM Ahmedabad where they will get an exciting opportunity to present their solution to a panel of judges including Sr. GE Leaders and professors. Along with the immense learning and opportunity to solve a real healthcare challenge, Genius case study challenge also offers exciting prizes

  • The Winning Team shall receive a cash prize of INR 1,50,000 and the runners-up team shall receive a cash prize of INR 75,000
  • The Team members from top 2 teams will be given an opportunity to be a part of “Learn with GE” where they will get to spend a day at GE learning how GE is working towards making a healthier India. This will include interaction with Sr. Business Leaders, visiting the manufacturing or the R&D center which will provide them insights on innovations by GE plus a great chance to develop network with industry experts and stalwarts
  • All members of the Top 10 teams will be felicitated with personalized certificates of achievement
  • The Winning Team members shall be eligible for a Pre-Placement Interview (PPI) for the Internship cycle 2014 or Entry-level GE Leadership Programs, basis eligibility criteria and Jury discretion

Genius 2013 is an opportunity for budding managers to use their strategic thinking and business acumen to solve a real world problem and make a big impact. Join our Facebook page for updates on the contest and other campus events

Genius 2012

Genius, an All India Inter Business School (B-School) Challenge, was launched across 30 B-Schools in September 2012 by GE India. The challenge presented an opportunity for GE India to engage the student community across premier B-schools and tap into their expertise towards helping solve one of India’s toughest healthcare challenges. The challenge received an overwhelming response with approx.750 student teams registering for the case study.

Terri Bresenham, President and CEO, GE Healthcare South Asia, passionately supported Genius by sending her message to all participants, in which she reinforced the GE Healthcare vision and how students could play a pivotal role in the journey.

All entries were internally screened to select the top six teams, who were then invited to take part in the Grand Finale of Genius. The top six teams were IIM Calcutta, IIM Indore, XLRI Jamshedpur, ISB Hyderabad, NITIE Mumbai and NMIMS Mumbai.


One of the finalist teams presenting at the grand finale

In the run up to the Grand Finale, each of the top six teams were mentored by leaders from GE Healthcare who provided their insights/feedback on the presentation and helped refine team recommendations. The top six teams got an exclusive opportunity to present their analysis and recommendations to an esteemed panel of judges including senior GE leaders at the Grand Finale. Members of the jury also shared their insights with the teams and audience around the significance of teamwork, understanding of the subject, courage to think big, intelligent risk taking and sustainability of a big idea.


Genius 2012 winners being awarded by the judges

Congratulations to IIM Indore on winning the First Prize which includes a cash prize worth INR 1,50,000, the opportunity to be mentored by GE Senior Leaders, and eligibility for a pre-placement interview with GE’s entry-level Leadership Programs. NITIE Mumbai stood at second place and won a cash prize of INR 75,000. A third prize was instituted by the panel, in special recognition to the IIM Calcutta team, for the quality of analysis and data-backed output. They received a mentoring opportunity from GE leaders.