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History

History

Time period:

1925-1934

New Directions — Expanding Markets

Helping out around the home involved more than thinking up the latest modern conveniences like the electric washing machine, air-conditioning, the dishwasher, and television. GE also responded to the Great Depression by introducing GE Consumer Finance so that customers could pay for new appliances over time, helping them build a better home even when times got tough.

  • 1930