New Directions — Expanding Markets
The Indianapolis 500 race is won by Peter DePaolo driving a Duesenbarg Special equipped with a GE supercharger.
GE brings TV into the home. The first home television reception takes place at a Schenectady, NY residence with a signal from GE's WGY. In 1928, WGY initiates thrice-weekly TV programming. The impact of TV on modern life and culture is enormous.
The first major application of electronic control is demonstrated by the installation of stepless electronic theatre lighting controls.
In another labor-saving step forward for consumers, GE's first electric clothes washer for home use is placed on the market, yet one more in the long series of quality of life improvements brought to consumers by GE.
The world's tallest building is built with GE technical expertise. Safety switches, panel boards, switchboards and other equipment are used exclusively in the construction of the Empire State Building.
GE scientists continue to develop another one of the building blocks of mass production: moldable plastic. GE forms a new Plastics Division to implement developments in plastics beyond the company's needs for insulation materials. Plastics begin to enter consumers' lives in the form of everyday household items.
Responding to the difficult economic environment consumers face during the Great Depression, the GE Credit Corporation is created to help finance the sale of GE Appliances to American families. Consumer financing by the General Electric Contracts Corporation is made available to meet the widespread demand for the new variety of electric appliances, and to meet consumers' needs to buy them over time.
GE scientist Irving Langmuir becomes the first U.S. industrial scientist to win the Nobel Prize for his pioneering research in the field of surface chemistry.Advertisements
The imagination that has inspired our products for generations can also be found in our advertising. We demonstrate the many ways GE is making a difference in our world with exciting campaigns, and we’ve been doing it since the beginning. Explore some of our historical advertisements here.