Impacting the environment and the bottom line: ecomagination Nation

Launched in 2011, ecomagination Nation is a global GE Power & Water effort designed to encourage employees to assist in reducing GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption.

Twenty-seven sites have met the established ecomagination Nation criteria. Such criteria include community outreach on environmental issues, documented emissions reductions, and employee engagement, through which the efforts of nearly 8,000 GE Power & Water employees have resulted in an estimated savings of $4.1 million since the program began in July 2012. Across GE Power & Water, these efforts have further resulted in:

  • Reducing GHG emissions by an estimated 74,336 metric tons, the equivalent of taking 15,600 passenger cars off the road for a year!
  • Reducing water use by an estimated 733 million gallons, or the equivalent of shutting down Niagara Falls for 81 minutes!

160


reduction in metric
tons of GHE at the
Hyderabad site


reduction in metric
tons of GHE at the
Hyderabad site

GE employees know it is essential to use every tool at their disposal to address waste.

200KK


gallons of water saved at
Hyderabad

K


gallons of water saved at
Hyderabad

All one-hundred and fifteen site employees were involved in 13 ecomagination projects, each person dedicated to maximizing returns of their limited water resources.

Ecomagination Nation: Hyderabad, India

The PGS Bhel-GE Gas Turbine Services (BGGTS) refurbishment facility is located in a remote area of Hyderabad, India, a region often challenged with wastewater disposal and limited water resources.

In this regard, GE leaders and employees at the location know that it is essential to use every tool at their disposal to address waste and wastewater issues. With almost all 115 site employees involved in 13 ecomagination Nation projects, the site was able to reduce greenhouse gas emissions by 160 metric tons, save an estimated 200,000 gallons of water, and reduce costs by an estimated $35,790.

Of note, the team previously established a water treatment plant on-site to overcome these roadblocks and with the objective of becoming a self-sustained, zero-liquid-discharge facility. BGGTS has been accredited as a “Nil Effluent Discharge Facility” by the Confederation of Indian Industries.

GE’s Wildwood campus in Atlanta stands as a leader in meeting the company’s ecomagination standards.
Ecomagination Nation: Atlanta, Georgia

Employees at GE’s Atlanta Wildwood campus worked hard to become one of the first sites to achieve ecomagination Nation Silver status—meeting more stringent qualifications, such as developing an audit process by area and facility to measure effectiveness of the shutdown procedure.

In one year, the site reduced greenhouse gas emissions by 488.5 metric tons, water consumption by 984,000 gallons, and gas and electric usage by 530,900 kWh, and recycled 15 tons of office waste. Through these reductions, the Atlanta campus has an annual projected cost savings of $94,000.

Teamwork was critical for success. The site worked with its engineers and third-party building and property management as well as its waste and recycling company to find ways to reduce energy and water consumption. Working with on-site affinity networks and local community groups on outreach projects helped gain momentum and increased employee engagement, with 307 employees participating in these projects and a total estimated two-year savings of $111,000 since 2012.

GE Ventures, Energy

GE is committed to accelerating the commercialization of innovative ideas.

In the spirit of ecomagination, GE Ventures, Energy makes venture capital investments in innovative companies in the energy sector. The goal of GE Ventures, Energy is to be the global partner of choice to accelerate the commercialization of world-class ideas and technologies by providing capital as well as access to GE’s expertise, resources and global scale.

In order to accelerate the process of establishing commercial partnerships with portfolio companies, GE also launched the ecomagination Accelerator, committing up to $20 million for scaling and commercializing ideas. Through this program, we are designing and funding commercial pilots with leading start-up companies with the objective of validating and enhancing their value propositions. Today, the ecomagination Accelerator is funding five partnerships between innovative start-ups and GE business units.

CNG IN A Box system for natural gas fueling.
Stem’s cloud-based energy solution helps companies optimize their energy use.

Two of the companies we invested in in 2013 were Stem and Ferus Natural Gas Fuels

Stem is a developer of a cloud-based energy solution. Stem has developed a system that leverages real-time data, cloud-based predictive analytics, state-of-the-art energy storage, and value-added services to help businesses optimize their energy use, and for utilities to help stabilize the grid. Since 2009, Stem has been analyzing how various types of businesses use electricity and how they are charged for it. It has used this information to design a solution that protects companies from unnecessarily high electricity costs without requiring any changes to the way they run their businesses.

Flare Gas Reduction and Use: With the number of new oil and gas wells in remote areas increasing, many operators have been forced to flare unused natural gas, because the infrastructure needed to capture and transport the gas economically is too far away. In a new collaboration between Ferus Natural Gas Fuels and GE Ventures, previously flared natural gas is captured, and natural gas liquids, such as propane and butane, are removed to then be sold. The remaining methane is compressed using the CNG In A Box™ system from GE Oil & Gas and loaded onto Ferus’ specially designed compressed natural gas (CNG) storage trailers to be transported to its final point of use. There, the CNG can be used to power field operations on remote wells, replacing higher-cost and higher-emissions diesel fuel. The first commercial application of the Last Mile Fueling system is currently at work with Statoil at a site in North Dakota.

Watch how the Last Mile Fueling system brings natural gas from the oilfield to customers.

Ecomagination Progress

  • $12B

    invested in ecomagination
    R&D since launch

  • in 2013

    In 2013, GE reduced its GHG
    emissions by 32% since its 2004
    baseline and its freshwater use by
    45% from its 2006 baseline,
    realizing $300 million in savings

  • $160B

    in ecomagination
    revenue since launch

Leadership

  • Deb Frodl

    Deb Frodl, Global Executive Director, ecomagination

    LinkedIn

    Deb Frodl is global executive director, ecomagination. She leads GE’s business strategy and commitment to accelerate innovation and growth in a resource-constrained world through efficient and intelligent solutions. Deb also leads corporate marketing.

    Read more

    A 24-year GE veteran, Deb began her career with GE Capital Fleet Services and held various positions in marketing and services. In 1991, she joined GE Capital Public Finance in a sales role and then became the vice president, national sales manager for the municipal market. In 1999, she accepted the role of president and CEO of Public Finance. She increased her responsibilities by accepting the role of president and CEO for Dealer Financial Services. In 2004, she was named the chief marketing officer for Commercial Equipment Finance, where she led a global marketing team. Deb rejoined GE Capital Fleet Services in 2005 as chief commercial officer. In 2010, Deb was named the chief strategy officer for GE Capital Fleet Services and Global Alternative Fuels Leader for GE. Deb was responsible for the commercial organization, including strategy, marketing, commercial excellence and telematics and was a team member of ecomagination.

    Deb is the executive champion of the Minneapolis GE Women’s Network and a member of the Executive Steering Committee for GE Commercial Women. She is a board member of Electric Drive Transportation Association and Common Bond. In past years, she served on the America Automotive Leasing Board. Deb was recognized as a Top 25 Industry Leader by the Minneapolis-St. Paul Business Journal, one of the Most Influential Women in Fleet Management by Automotive Fleet, and a Sustainability All Star by Green Fleet. She was also recognized by Connected World magazine as one of the 2013 Top Women in M2M, and by the Women’s Council on Energy and the Environment as the 2014 Woman of the Year.

    Close
  • Brandon Owens

    Brandon Owens, Director of ecomagination Strategy

    LinkedIn

    Brandon Owens is an economist, energy analyst, researcher and writer. His research has been published in industry-leading journals such as Public Utilities Fortnightly, Energy Policy, and Research Evaluation. Mr. Owens has been a keynote speaker and an expert witness, and has been quoted in periodicals such as The New York Times and USA Today.

    Read more

    The author of GE’s 2014 white paper “The Rise of Distributed Power,” Mr. Owens is currently the director of ecomagination Strategy at GE, where he helps guide the strategic direction of GE’s flagship corporate sustainability program. Prior to this role, he was the manager of strategy and analytics within GE Energy’s Global Strategy & Planning team. He was a primary contributor to GE’s 2012 white paper “Industrial Internet: Pushing the Boundaries of Minds and Machines.”

    Prior to joining GE in 2007, Mr. Owens was director of research at Cambridge Energy Research Associates (IHS CERA). Earlier, he served as senior analyst for the National Renewable Energy Laboratory (NREL). Mr. Owens holds a MS degree in mineral economics from the Colorado School of Mines and a BA in mathematics and economics from the University of Colorado at Boulder.

    Close
  • Ryanne Tezanos

    Ryanne Tezanos, Manager, Operations, ecomagination

    LinkedIn

    Ryanne Tezanos leads commercial operations, including the ecomagination portfolio, supporting the Advisory Board engagement, external events and conferences, employee engagement, strategy and more.

    Read more

    A certified Six Sigma Master Black Belt, Ryanne has more than 10 years of experience in operational efficiency. Prior to her role in ecomagination, Ryanne was a customer growth leader for GE Capital’s Access GE team. Access GE’s mission is to help strategic GE Capital customers and prospects address their unique business challenges and opportunities by leveraging the many tools and learnings within GE in order to drive mutual growth.

    Ryanne began her career with GE Appliances in Louisville, Kentucky (1998–2001). She transitioned to NBC in New York, where she directed Six Sigma-based initiatives to improve television network sales, marketing and client development. Transitioning to GE Capital (2004-2005), she worked within the Access GE team (previously called “At the Customer, For the Customer”) to provide the Company’s clients with GE’s best practices, including Six Sigma and Lean processes. Then, until 2008, Ryanne served as assistant vice president of hospitality sales within GE Capital. This involved structuring, negotiating and delivering finance products to hospitality clients, including loan commitments for project acquisition, construction, refinancing and debt restructuring. After a year with Cancer Treatment Centers of America as director of Lean Six Sigma Operations, Ryanne returned to GE Capital in 2010. Ryanne holds a BS degree in marketing from Miami University in Ohio.

    Close

Advisory Board

  • James Cameron

    James Cameron, Vice Chairman, Climate Change Capital (CCC)

    LinkedIn

    Expertise: Carbon trading, climate change policy
    Year joined the Board: 2006

    In addition to his role at CCC, James serves as a member of GE's ecomagination Board, a member of the UK Prime Minister's Business Advisory Group, a member of PepsiCo UK's advisory board, and is the vice-chair of the World Economic Forum's Global Agenda Council on Measuring Sustainability and its Advisory Board of the Global Competitiveness Index.

    Read more

    James is also an advisor to the Climate Bonds Initiative, a trustee member of the UK Green Building Council and of the Carbon Disclosure Project, and was a member of the Green Investment Bank Commission. Prior to CCC, James was counsel to Baker & McKenzie and was the founder and head of its Climate Change and Clean Energy practice. He has spent much of his legal career working on climate change matters, including negotiating the UNFCCC and the Kyoto Protocol as an adviser to the Alliance of Small Island States.

    Close
  • Eileen Claussen

    Eileen Claussen, Former President, Center for Climate Change and Energy Solutions

    LinkedIn

    Expertise: Environmental policy
    Year joined the Board: 2006

    Eileen Claussen is the former president of the Center for Climate and Energy Solutions and Strategies for the Global Environment. Ms. Claussen is the former Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs. She served as a special assistant to the President and senior director for Global Environmental Affairs at the National Security Council and as chairman of the United Nations Multilateral Montreal Protocol Fund.

    Read more

    Ms. Claussen was also director of atmospheric programs at the U.S. Environmental Protection Agency.

    She is a member of the Council on Foreign Relations, the ecomagination Advisory Board, the Harvard Environmental Economics Program Advisory Panel, the National Petroleum Council, and the U.S. Commodity Future Trading Commission's Advisory Committee. Ms. Claussen is the recipient of the Department of State's Career Achievement Award and the Distinguished Executive Award for Sustained Extraordinary Accomplishment.

    Close
  • Richard Edelman

    Richard Edelman, President & CEO, Edelman

    LinkedIn

    Expertise: Public relations, social media/marketing
    Year joined the Board: 2010

    Richard is the president and CEO of the world’s largest public relations firm, Edelman, with 66 offices and 4,500 employees worldwide. The firm was recently named “PR Agency of the Decade” by both Advertising Age and The Holmes Report and “Large Agency of the Year” by PRWeek U.S. for the third year in a row. Richard has extensive experience in marketing and reputation management, with current assignments for Hewlett-Packard, SAP and PepsiCo. Richard was named the fifth most powerful executive by PRWeek in 2012.

    Read more

    He serves on the board of directors of the Ad Council, the Atlantic Council, the Children’s Aid Society, the Committee Encouraging Corporate Philanthropy and the National Committee on U.S.-China Relations. He is a member of the World Economic Forum, the Arthur Page Society and PR Seminar.

    Close
  • Amy Myers Jaffe

    Amy Myers Jaffe, Executive Director of Energy and Sustainability, UC Davis

    LinkedIn

    Expertise: Global energy policy, geopolitical risk
    Year joined the Board: 2013

    Amy Myers Jaffe serves as executive director for Energy and Sustainability at University of California, Davis, with a joint appointment to the Graduate School of Management and Institute of Transportation Studies (ITS). At ITS-Davis, Ms. Jaffe heads the fossil fuel component of Next STEPS (Sustainable Transportation Energy Pathways). She is associate editor (North America) for the academic journal Energy Strategy Reviews.

    Read more

    Prior to joining UC Davis, Ms. Jaffe served as director of the Energy Forum and as a Wallace S. Wilson Fellow in Energy Studies at Rice University’s James A. Baker III Institute for Public Policy. Her research focuses on oil and natural gas geopolitics, strategic energy policy, corporate investment strategies in the energy sector, and energy economics. She currently serves as a member of the Global Agenda Council on New Energy Architecture with the World Economic Forum and is a member of the Council on Foreign Relations.

    Close
  • Kristina Johnson

    Kristina Johnson, CEO, Enduring Energy LLC

    Expertise: U.S. energy policy; clean tech entrepreneurship and acceleration; renewables
    Year joined the Board: 2011

    Dr. Johnson is the CEO of Enduring Energy, which specializes in advising clients on ways to increase the generation of clean electricity. She previously served as Under Secretary of Energy at the U.S. Department of Energy. At DOE, Dr. Johnson was responsible for managing a $10.5 billion energy and environment portfolio, including an additional $37 billion in energy and environment investments from the ARRA.

    Read more

    The portfolio included research, development, demonstration and deployment (RDD&D) projects involving national laboratories, universities, state and local governments, and private industry in renewables, CCS, nuclear power, energy efficiency, smart grids and nuclear waste.

    Under Dr. Johnson's leadership, the DOE developed an integrated Strategic Technologies Energy Plan (STEP) for reducing U.S. dependence on imported oil by 75%, achieving GHG reductions of 83% by 2050, and achieving 80% low-carbon electricity by 2035. Dr. Johnson brought a renewed focus on small-business and entrepreneurship development; educating America's future energy workforce; and enhancing the accessibility and quality of the RDD&D of energy projects funded by the Department.

    Close
  • Thomas Kuhn

    Thomas Kuhn, Presdent, Edison Electric Institute

    Expertise: Electricity market
    Year joined the Board: 2010

    Mr. Kuhn is president of the Edison Electric Institute, the association of investor-owned electric companies whose members generate and distribute approximately three-quarters of the nation’s electricity. Prior to joining the Institute, Mr. Kuhn was president of the American Nuclear Energy Council, which subsequently merged with the Nuclear Energy Institute.

    Read more

    From 1972 to 1975, he headed the Energy section of the investment banking firm Alex Brown and Sons. Prior to that, Kuhn was White House Liaison Officer to the Secretary of the Navy.

    Mr. Kuhn served on the Secretary of Energy Advisory Board and the Board of the U.S. Chamber of Commerce. He currently serves on the boards of the United States Energy Association, the Alliance to Save Energy, the Electric Drive Transportation Association and the American Council for Capital Formation.

    Close
  • Mindy Lubber

    Mindy Lubber, President, Ceres

    LinkedIn

    Expertise: Investor community landscape, climate change-related policy
    Year joined the Board: 2009

    Mindy S. Lubber is the president of Ceres and a founding board member of the organization. She also directs Ceres’ Investor Network on Climate Risk (INCR). Under Mindy’s leadership, Ceres launched The 21st Century Corporation: The Ceres Roadmap for Sustainability, a visionary practical guide highlighting environmental and social performance improvements that companies and investors must achieve to succeed in the resource-constrained 21st century global economy.

    Read more

    She also helps coordinate Ceres' Business for Innovative Climate & Energy Policy (BICEP). In 2010, Mindy was honored by the United Nations and the Foundation for Social Change as one of the “World’s Top Leaders of Change” for her work in mobilizing leading companies to integrate environmental challenges into core business strategies.

    Prior to Ceres, Mindy held various leadership positions in government, financial services and the not-for-profit sector. Mindy joined the U.S. Environmental Protection Agency (EPA) in 1995 as a senior policy advisor and was named regional administrator under President Bill Clinton in 2000. Previously, Mindy was the founder, president and CEO of Green Century Capital Management, a family of environmentally responsible mutual funds. She also served as president of the National Environmental Law Center.

    Close
  • Michael Polsky

    Michael Polsky, President and CEO, Invenergy

    Expertise: Renewables, clean tech acceleration
    Year joined the Board: 2011

    Michael P. Polsky, founder, president, and CEO of Invenergy LLC, has nearly 30 years of experience in the energy industry. He is widely recognized as a pioneer and an industry leader in cogeneration and independent power project development, and has written and lectured regularly on industry topics.

    Read more

    Founded in 2001, Invenergy LLC develops, owns and operates large-scale electricity generation assets in the North American and European energy markets. Mr. Polsky has led the company’s rapid growth into a major player in the acquisition, development and ownership of wind and thermal generating facilities.

    Prior to founding Invenergy LLC, Mr. Polsky founded SkyGen Energy LLC in 1991. He established the strategic direction of the company and was personally involved in each of its transactions. In fewer than 10 years, he guided SkyGen's efforts to develop a 12,000 MW portfolio of power-generating projects. The value of this portfolio was realized in 2000 with the sale of SkyGen to Calpine Corporation. Prior to forming SkyGen, Mr. Polsky cofounded and was president of Indeck Energy Services Inc.

    Close

Natural Gas

AGE OF GAS

In 2013, GE released a global “Age of Gas” white paper citing that “natural gas is poised to capture a larger share of the world’s energy demand.” A summary and highlights from that report follow.

While gas has been a part of the energy landscape since the Industrial Revolution, what's new and changing is the role of this unique resource in the global energy mix. Natural gas is shifting from being a regional and often marginal fuel to becoming a focal point of global energy supply and demand.

The world is entering a period in which natural gas is positioned to rival coal and oil, while complementing wind and other renewable energy sources. In fact, we anticipate gas will grow by more than a third over its current global consumption by 2025.

Our “Age of Gas” forecast projects total world gas demand reaching approximately 4,800 billion cubic meters by 2025, which is 40% more gas than is produced and consumed today. Over half of the incremental growth will take place in China, the Middle East, and Southeast and South Asia.

China Event

Ecomagination is working with customers, partners and governments to advance cleaner technologies for the extraction, transportation and use of natural gas.

One example of this work can be seen in China. In October 2013, ecomagination hosted more than 150 energy leaders at a conference on the development of natural gas in China. At the event, GE released a special “Age of Gas” white paper specific to the China market. Highlights included:

According to the “Age of Gas” outlook:

  • By 2025, we predict China’s gas market will be 2.5 times larger than it is today.
  • Demand is forecast to grow at 8% per year, reaching almost 400 billion cubic meters (Bcm) per year in 2025, an increase of 250 Bcm from today.
  • The share of gas in primary energy consumption is expected to double from 4% today to 8% in 2025.
Natural gas is real, versatile, flexible and an enabler of renewable energy. See how GE is tapping it to build a better future.
Regional gas demand by source, 2012 (Source: GE Global Strategy & Analytics, 2013).
1 of 2    next >
Jeff Immelt speaking at the China natural gas conference.

Tackling Big Challenges

Sustainability Symposium

Believing there was an opportunity for enhanced understanding and sustainability in the transportation industry, GE and Norfolk Southern hosted the Railroad Sustainability Symposium in September 2013 for more than 60 participants from 25 different companies.

Topics for the two-day conference focused on current sustainable practices, reporting and disclosure, financial value and future energy sources. Speakers represented organizations and companies such as BNSF, CSX, the Association of American Railroads, Environmental Defense Fund, Stella-Jones Corporation, J.B. Hunt Transport, Ford Motor Company and Bloomberg, among others.

“Norfolk Southern and the rail industry have come a long way on the sustainability path, but the journey continues,” said Blair Wimbush, Norfolk Southern vice president, Real Estate, and corporate sustainability officer. “This symposium was a great opportunity to bring together some of the best minds in sustainability to exchange innovative ideas and best practices for incorporating economical environmental practices into core business strategies.”

Watch how better sustainability strategies are building a brighter future for the transportation industry.
GE wind turbines outside Izmir, Turkey.
Watch how GE’s brilliant wind turbines, with integrated battery applications, are revolutionizing wind energy storage.

Innovation and technology were a focal point of the discussions, particularly as the rail landscape evolves to include alternative energy sources such as LNG. GE Transportation has developed technology that will use LNG called the NextFuel Natural Gas Retrofit Kit, and is currently piloting it with BNSF and CSX. The dual-fuel locomotive reduces emissions and has the potential to reduce fuel costs by 50% while not compromising on performance compared to current technology.

Read More:

Brilliant Wind

Is a blustery day a boon for a wind farm or too much of a good thing? It depends, says Keith Longtin, general manager for wind products at GE’s Renewable Energy business. “The grid can’t always accept wind power as fast as it comes up,” Longtin says. “When it’s gusting, turbines turn their blades out of the wind and let some of the power pass through. That revenue is gone with the wind.”

But Longtin and his team came up with a solution. They built an “intelligent” wind turbine with an integrated battery that can store excess power and release it when wind dies down. The turbine, which is connected to the Industrial Internet, is loaded with sensors and powerful software. Together these tools gather and analyze turbine, weather, and grid data and forecast how much electricity the turbine will produce over the next hour.

“This is predictable power,” Longtin says. “We are using advanced forecasting algorithms and a small amount of battery storage to meet a forecast of how much power we will be able to deliver for the next 15 minutes to one hour.”

The software package links the turbines to the Industrial Internet, connecting people, data and machines. The software comes with three key applications. They allow wind farm operators to capture more energy, make wind power output predictable, and help keep power pulsing through the grid at the same frequency. (This is important when several power plants are adding power to the grid at the same time.) “Utilities use gas turbines and other conventional generators to do this,” says Justin Sabrsula, an associate in GE’s renewable energy leadership program. “But the new wind farm system and sophisticated algorithms can now manage the same. It’s a revenue stream that wind customers can now capture.”

In November 2013, Popular Science magazine included GE’s Brilliant Wind Turbine on the magazine’s annual list of the “100 Greatest Innovations.” The editors wrote that “with its so-called brilliant turbine, GE has cleared two of wind power’s biggest hurdles: energy storage and predictable power.”

Read more:

GE Ventures, Healthcare

GE Ventures, Healthcare offers capital, technical and commercial expertise to help our portfolio companies scale. We are working to be the global partner of choice for disruptive healthcare solutions. We invest in entrepreneurs and companies to accelerate innovation and make quality healthcare more accessible and affordable. Two of the companies GE Ventures invested in in 2013 were HeadSense and Veracyte.

HeadSense

HeadSense has developed a set of disposable earbuds that emit a series of low-pitch beeps and record changes to signals after they cross the brain. The headphones feed the data over a Bluetooth link to a tablet app, which converts signal modulations to units of intracranial pressure in seconds.

Guy Weinberg, CEO of HeadSense said: “This noninvasive system will allow doctors to monitor pressure continuously, determine whether medication is effective, and steer the course of treatment. Intracranial pressure (ICP) is an important parameter for the diagnosis and monitoring of patients suffering from head trauma, strokes and other conditions. The current gold standard is expensive, invasive and requires a skilled neurosurgeon. With this new distributive technology, we are offering a noninvasive, accurate, continuous and cost-effective alternative that will improve patient care by allowing more patients to be monitored with reduced costs.”

In July 2013, HeadSense closed financing led by Pontifax, a leading Israeli VC; GE Ventures of Menlo Park, California, USA; Everett Partners, an investment group based out of Akron, Ohio, USA; and JuMaJo, an investment group from Hamburg, Germany. The investment supports the expansion of HeadSense’s work in bringing to market a noninvasive ICP monitor.

Jason Sibley, managing director, GE Ventures, Healthcare said: “Disruptive digital and mobile health innovation, like HeadSense, is crucial to improving the quality and affordability of healthcare. We are excited to help HeadSense as it brings its technology to market.”

Veracyte

According to the American Cancer Society, thyroid cancer is the fastest-increasing cancer in the U.S., with over 60,000 new cases expected in 2013. Among the approximately 525,000 fine needle aspiration (FNA) biopsies performed on patients with thyroid nodules each year in the U.S., 15%-30% of the results are inconclusive in determining whether or not cancer is present, and most physicians have traditionally recommended thyroid surgery for final diagnosis. Following surgery, however, 70%-80% of these patients’ nodules are diagnosed as benign.

Veracyte, Inc. has developed the Afirma Thyroid FNA Analysis, which utilizes a gene expression test to help reduce unnecessary surgeries as part of thyroid cancer diagnosis.

In June 2013, Veracyte completed the final tranche of its $28 million Series C financing. The financing included GE Ventures as a new investor, as well as existing investors Domain Associates, Kleiner Perkins Caufield & Byers, TPG Biotech, and Versant Ventures.

Bonnie Anderson, Veracyte’s cofounder and chief executive officer said at the time: “This funding will help Veracyte expand availability of our Afirma Thyroid FNA Analysis to help more patients with inconclusive thyroid nodule fine needle aspiration (FNA) biopsy results potentially avoid unnecessary thyroid surgery. This additional capital will also support our investment in research and development of new products similarly designed to help patients avoid unnecessary invasive procedures while reducing healthcare costs.”

Learn more: http://www.geventures.com/portfolio#healthcare

Through its disposable earbuds, HeadsSense allows doctors to monitor brain pressure, determine if a medication is working, and steer the course of trauma treatment.
Veracyte is using gene expression tests to reduce the number of unnecessary surgeries in detecting thyroid cancer.

525KK


biopsies are performed
each year in the U.S. to
determine if people have
thyroid cancer

K


biopsies are performed
each year in the U.S. to
determine if people have
thyroid cancer

15%-30% are inconclusive in determining if cancer is present, resulting in doctors recommending thyroid surgery for final diagnosis.

$28M$M


series C financing raised
by Veracyte

$M


series C financing raised
by Veracyte

Funding will help company expand the availability of its Affirma Thyroid FNA Analysis and help people avoid unnecessary thyroid surgery.

HealthAhead Update

HealthAhead is our culture of health—it’s how we live healthymagination within GE. Our goals since launching HealthAhead in 2009 have remained constant: Partner with GE employees and their families around the world to help them live and work healthier.

Healthy worksites are the foundation of HealthAhead. Through our healthy worksites program, our facilities meet a series of rigorous standards including access to healthy food options in on-site cafeterias, subsidized fitness options and tobacco-free campuses. To date, a total of 480 GE sites have earned this recognition, impacting about 220,000 employees across the globe. In 2013, we simplified the process for sites to achieve and maintain HealthAhead certification while still maintaining a high degree of rigor.

We recognize the extraordinary efforts of our HealthAhead teams—largely made up of employee volunteers—through our annual Excellence Recognition Awards. The HealthAhead team at GE Capital Aviation Services (GECAS) in Shannon, Ireland, was recognized for its efforts in engaging employees around HealthAhead, particularly in the area of prevention. For example, a Health Week held late in 2013 offered mini health checks, eye tests and holistic treatments for employees. It also included a Healthy Heart Talk, a session featuring a nutritionist and a healthy cooking demo. And various lunchtime activities—including football, spinning and cycling—kept employees active throughout the week.

The goal of HealthAhead is to make sure GE employees and their families live better, more active lives.
HealthAhead Warriors, GE Power & Water, Greenville, South Carolina—Patricia Mosora.

Healthcare is an important part of HealthAhead in the United States. As part of HealthAhead, we have focused on helping U.S. employees and their families become better healthcare consumers by providing innovative programs to help them understand quality and cost considerations and to make informed healthcare decisions. Since the inception of HealthAhead, our U.S. healthcare cost increases have been limited to less than 3% per year.

One such program is Project NOT ME, which GE piloted with a group of employees in 2013. Today, one in three U.S. adults has pre-diabetes, the stage before the onset of type 2 diabetes. Unfortunately, most people with pre-diabetes don’t know it. Project NOT ME is an innovative online diabetes-prevention program that strives to help at-risk employees lose weight to improve their overall health and avoid the complex and costly medical conditions that can accompany type 2 diabetes. Participants were given access to multiple resources, including videos that show real-life participants following the Centers for Disease Control (CDC)-led National Diabetes Prevention Program. The pilot was well received and has resulted in an average weight loss of 3%, with one in five participants seeing weight loss of over 5%.

Another innovative program is the Centers of Excellence (COE) Program for Total Hip and Total Knee Replacement. Launched in 2013 with our first participating provider, this new COE program is an innovative way for participants in our medical plans to access the highest quality care, at nationally recognized facilities. Participants who qualify receive an enhanced benefit and are provided with concierge services to assist them in coordinating care and travel arrangements. This program has been well received, and plans are underway to further expand the COE network in 2014 with additional providers.

The GE Treatment Cost Calculator (TCC) launched in 2011, and is designed to help GE members find the right care at the right cost by providing critical cost-transparency and quality information. More than 30,000 individuals have registered and used this online tool to help them research the cost of care for specific medical procedures, get personalized estimates and find quality doctors in their area. In 2014, we’re improving the TCC mobile experience through a customized app that will help employees not only find physicians, hospitals and urgent care centers but also perform real-time care comparisons based on quality, cost and location. In addition, the app will also offer an urgent care facility finder, GPS directions to in-network providers, and “click to call” functionality.

33%%


of adults in the U.S.
have pre-diabetes

%


of adults in the U.S.
have pre-diabetes

Project NOT ME is one of the ways GE is helping at-risk employees lose weight to improve their overall health and to avoid the higher medical costs associated with diabetes.

30KK


people have registered and
used the GE Treatment
Cost Calculator

K


people have registered and
used the GE Treatment
Cost Calculator

The GE Total Cost Calculator helps people research the cost of care for specific procedures and get personalized estimates.

Healthymagination Progress

  • 100

    Validated
    products

  • $4.2B

    Invested in R&D toward
    the original $6B goal

  • +1.5B

    Lives
    touched

  • 480

    HealthAhead
    sites

  • 2/3

    Of global GE employee
    population impacted positively
    by HealthAhead

Leadership

  • Alan Gilbert

    Alan Gilbert, Director, Global Government and NGO Strategy, GE healthymagination

    LinkedIn

    Alan Gilbert joined GE’s healthymagination in June 2011 as director of Global Government and NGO Strategy. In this role, Alan shapes, champions and messages GE’s positions on healthcare policy, reform and business objectives and communicates them to internal and external stakeholders.

    Read more

    He currently directs U.S. health policy for healthymagination; leads open innovation challenges on traumatic brain injury and has directed a similar innovation challenge on breast cancer; helps develop outreach and thought leadership around cancer, neurodegenerative, and other disease marketing initiatives; and is the leader of GE’s strategic partnerships and initiatives to change healthcare cost and quality trends to bring better health to more people in the communities in which GE operates.

    Alan joined the GE team after working at the intersection of healthcare policy and politics for over two decades in Washington, D.C. Before opening his own consulting practice in 2009, he was senior vice president and counsel for the Pharmaceutical Research and Manufacturers of America (PhRMA), creating and implementing all federal legislative strategy for the country’s largest pharmaceutical and biotechnology companies.

    In 2002, Alan was selected by President George W. Bush to be a domestic policy advisor, leading the White House and the Administration’s healthcare agenda and creating a health information technology initiative and infrastructure. Earlier, he served as a senior advisor to the U.S. Secretary of Health and Human Services, Tommy Thompson. Alan also worked in the U.S. Senate as chief health counsel to former Senator Judd Gregg (New Hampshire), and was a key health advisor to several members of the U.S. House of Representatives.

    Alan lives in Washington, D.C., with his wife and two children. He earned his law and BS degrees from Louisiana State University.

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  • Sue Siegel

    Sue Siegel, CEO, GE Ventures & healthymagination

    LinkedIn

    Sue Siegel works on GE’s growth and innovation initiatives as CEO of two company-wide platforms: GE Ventures, which partners entrepreneurs with GE capabilities and investments; and healthymagination, which harnesses innovation and partnership to drive better health outcomes.

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    Sue is a 25-year industry leader with corporate and venture capital experience in growing technology companies in biomedical research and healthcare. Prior to joining GE, she was a general partner at Mohr Davidow Ventures following a successful career as a C-suite executive. Sue is a Crown Fellow at the Aspen Institute, has been featured in the best-selling business book Multipliers: How the Best Leaders Make Everyone Smarter and was recognized as one of the “100 Most Influential Women in Silicon Valley.”

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  • Risa Stack

    Risa Stack, General Manager, GE Ventures, Incubations

    LinkedIn

    Risa Stack leads incubations for healthymagination, which develops and invests in new opportunities in healthcare and energy. Risa joined the GE Ventures team from Kleiner Perkins Caufield & Byers, where she was a partner. Prior to KPCB, Risa was a principal at J.P. Morgan Partners.

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    Throughout her VC career, Risa has invested in over a dozen companies, such as Veracyte (NASDAQ:VCYT), Trius (acquired by Cubist), Corthera (acquired by Novartis), Ilex Oncology (acquired by Genzyme) and Triangle Pharmaceuticals (acquired by Gilead). Risa was also the founding CEO and a board member of several precision medicine companies, including CardioDx and Nodality. Before joining the venture capital industry, Risa worked as a derivative specialist on the Chicago Board of Trade, where she traded futures and options on government securities. Risa is a member of the steering committee for the Coalition for 21st Century Medicine and is on the advisory board of the Personalized Medicine Conference. She was also named as one of the “100 Most Influential Women in Business” by the San Francisco Business Times. Risa holds a degree in genetics and development, with distinction, from the University of Illinois, a PhD in immunology from the University of Chicago, and was a member of the second class of Kauffman Fellows.

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  • Rafael Torres

    Rafael Torres, GE Ventures, Healthcare Leader

    LinkedIn

    Rafael Torres leads the Venture Capital team for healthcare investments and directs portfolio strategy. Under Rafael’s leadership, GE Ventures has invested in multiple successful healthcare businesses, including Nanostring (NASDAQ: NSTG) and Veracyte (NASDAQ: VCTY).

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    Previously, Rafael was the global healthcare leader for GE Equity, GE’s private equity platform, where he built a practice with over 30 investments, including ParadigmHealth (Alere), Navinet (Horizon Blue Cross) and Euromedic (BAML Capital). Rafael has had a variety of board roles, including with CardioDx, InSightec, Navinet, ParadigmHealth and LipoScience. In previous roles at GE, Rafael served as an operating executive in the integration of GE’s largest healthcare acquisition, Amersham, and in the M&A team of GE Healthcare. He has been a judge in GE’s Assembling Tools to Fight Cancer challenge and is featured in leading healthcare publications including The Gray Sheet, Medical Device Daily and MedCity News. Before joining GE, Rafael held various positions at The Boston Consulting Group, AT Investments and Citibank. Rafael received his MBA from Harvard Business School and a BA in economics from Universidad del PacÍfico. Rafael lives in Silicon Valley with his wife and two boys. He notes that when his four-year-old son needed a CT scan before his appendectomy, he asked the radiologist if it was a GE scanner. Could it be in the blood?

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  • Robert Wells

    Robert Wells, Executive Director for Strategy, healthymagination

    Robert leads the healthymagination team in exploring key opportunities to increase the quality, accessibility and affordability of healthcare, including through the Brain Health Initiative and the Healthy Cities Program. Prior to joining GE, from 2009 to 2012, Robert served with the Organisation for Economic Co-operation and Development (OECD) in Paris as head of the biotechnology unit in the Directorate for Science, Technology and Industry.

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    There he covered a broad range of policy-related topics in various emerging fields, such as innovation in human health and biomedicine, industrial biotechnology, synthetic biology, biosecurity, and the development of knowledge networks and markets using intellectual property. Robert did his undergraduate work at the University of North Carolina, Chapel Hill, and holds a JD from the Wake Forest University School of Law. He resides in Boston with his wife and daughter.

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Advisory Board

  • Lord Darzi

    Lord Darzi, Professor the Lord Darzi of Denham PC, KBE

    Professor Darzi holds the Paul Hamlyn Chair of Surgery at Imperial College, London. He is an honorary consultant surgeon at Imperial College Hospital NHS Trust Hospital and Royal Marsden Hospital. In October 2010, he was appointed as director for the Institute of Global Health Innovation at Imperial College. In 2012, Lord Darzi took up the role of chair, Imperial College Health Partners.

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    Research led by Lord Darzi is directed toward achieving best surgical practices through both surgical innovation and enhancing the safety and quality of healthcare. In recognition of his outstanding achievements, he was elected as Fellow of the Royal Society, Honorary Fellow of the Royal Academy of Engineering, and Fellow of the Academy of Medical Sciences.

    He was knighted for his services in medicine and surgery in 2002. Lord Darzi was introduced to the United Kingdom’s House of Lords in 2007 as “Professor the Lord Darzi of Denham” and appointed Parliamentary Under-Secretary of State at the Department of Health. He relinquished the latter role in July 2009. Under appointment (July 2009 - March 2013) as the United Kingdom’s Global Ambassador for Health and Life Sciences, Lord Darzi took an active international role in outlining and shaping healthcare policy. Lord Darzi was appointed as a member of Her Majesty’s Most Honourable Privy Council in June 2009.

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  • Andy von Eschenbach

    Andy von Eschenbach, MD, Former Commissioner of the U.S. Food and Drug Administration (FDA)

    LinkedIn

    Andrew C. von Eschenbach, MD, was appointed Acting Commissioner of Food and Drugs in September 2005. Under his leadership, many new programs were designed to strengthen the FDA in its mission to protect and promote public health. He emphasized the FDA’s role in working with external partners to assure quality throughout the entire life cycle of the products it regulates while internally fostering, through process improvements, a regulatory pathway that is transparent and efficient while still rigorous and science-led.

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    Dr. von Eschenbach joined the FDA after serving as director of the National Cancer Institute (NCI) at the National Institutes of Health, where he set an ambitious goal to eliminate the suffering and death due to cancer by rapid acceleration and integration of the discovery-development-delivery continuum. At the time of his appointment by President Bush to serve as director of NCI, he was president-elect of the American Cancer Society. Dr. von Eschenbach entered government service after an outstanding career over three decades as a physician, surgeon, oncologist and executive that included numerous leadership roles, from chairman of the Department of Urologic Oncology to executive vice president and chief academic at the University of Texas M.D. Anderson Cancer Center in Houston. In 2006, Dr. von Eschenbach was named one of Time magazine’s “100 Most Influential People to Shape the World,” and in both 2007 and 2008 he was selected as one of the Modern Healthcare/Modern Physician’s “50 Most Powerful Physician Executives in Healthcare.”

    Dr. von Eschenbach earned a BS from St. Joseph’s University in his native Philadelphia and his medical degree from Georgetown University School of Medicine in Washington, D.C. He served as a Lt. Commander in the U.S. Navy Medical Corps.

    He has been married to his childhood sweetheart, Madelyn, for over 40 years, and they are proud parents of four children and elated grandparents of six.

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  • Mike Johns

    Mike Johns, MD, Chancellor, Emory University

    LinkedIn

    Before becoming Emory University’s fifth chancellor on October 1, 2007, Dr. Johns led the the Robert W. Woodruff Health Sciences Center and health sciences at Emory University from 1996 to 2007. With 2,000 faculty, 1,500 adjunct faculty and collaborative scientists, and an annual budget of $2.1 billion, the Robert W. Woodruff Health Sciences Center is the largest, most comprehensive healthcare system in Georgia.

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    Dr. Johns led a comprehensive strategy that positioned the Woodruff Health Sciences Center as one of the nation's preeminent academic health centers in education, research and patient care. He also led the most extensive facilities improvement plan in the Woodruff Health Sciences Center's history. Highlights include a new biomedical research building and the rebuilding of Emory's midtown Crawford Long Hospital campus.

    From 1990 to 1996, Dr. Johns was dean of the Johns Hopkins School of Medicine and vice president of the medical faculty at Johns Hopkins University. Under his leadership, the medical school moved into first place among all medical schools in sponsored research and developed a technology transfer program considered a model of its kind.

    In addition to leading complex administrative and academic organizations, Dr. Johns is widely renowned as a catalyst of new thinking in many areas of health policy. He has been a significant contributor to many of the leading organizations and policy groups in healthcare, including the Institute of Medicine (IOM), and frequently works with state and federal policy makers on topics ranging from the future of health professions education to national health system reform.

    Dr. Johns also serves on a variety of private-sector and philanthropic boards, including those of Johnson & Johnson, the Genuine Parts Company and the Georgia Cancer Coalition.

    Dr. Johns received his bachelor's degree at Wayne State University and in 1969 graduated with distinction from the University of Michigan Medical School. He joined the Medical Corps of the U.S. Army and was assistant chief of the Otolaryngology Service at Walter Reed Army Medical Center from 1975 to 1977.

    Dr. Johns and his wife, Trina, were married in 1966. They have two children, Christina (born 1969) and Michael (born 1970), both physicians.

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  • Nancy Snyderman

    Dr. Nancy Snyderman, NBC News Chief Medical Editor

    Dr. Nancy Snyderman joined NBC News as the chief medical editor in September 2006. Her reports appear on Today, NBC Nightly News with Brian Williams, Dateline NBC, msnbc and msnbc.com.

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    Dr. Snyderman has reported on wide-ranging medical topics affecting both men and women and has traveled the world extensively, reporting from many of the world's most troubled areas. She is on staff in the Department of the Otolaryngology-Head and Neck Surgery at the University of Pennsylvania.

    Prior to joining NBC News, Dr. Snyderman served as vice president, Consumer Education for the healthcare corporation Johnson & Johnson. There she led the independent educational initiative Understanding Health, focusing on educating the public about health and medicine. Before that, Dr. Snyderman served as the medical correspondent for ABC News for 17 years and was a contributor to 20/20, Primetime, and Good Morning America. Prior to leaving ABC, she was a frequent substitute co-host on Good Morning America.

    Dr. Snyderman attended medical school at the University of Nebraska and continued with residencies in pediatrics and ear, nose, and throat surgery at the University of Pittsburgh. She joined the surgical staff at the University of Arkansas in 1983 and began her broadcasting career shortly after at KATV, the ABC affiliate, in Little Rock, Arkansas.

    Dr. Snyderman's medical work has been widely published in peer review journals, and she is the recipient of numerous research grants from the American Cancer Society, the Kellogg Foundation, and the American Academy of Otolaryngology-Head and Neck Surgery. She has received numerous awards for her broadcasting. She is the author of Medical Myths That Can Kill You, Dr. Nancy Snyderman’s Guide to Good Health for Women Over Forty, Necessary Journeys, and Girl in the Mirror: Mothers and Daughters in the Years of Adolescence. She also writes a monthly column for Good Housekeeping magazine.

    Dr. Snyderman lives in Princeton, New Jersey, with her husband, Doug, and is the mother of three children, Kate, Rachel and Charlie.

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  • John de Souza

    John de Souza, President and CEO of MedHelp

    LinkedIn

    John de Souza is the president and CEO of MedHelp (www.MedHelp.org), the largest online health community and health application site. Prior to MedHelp, John was a vice president at Goldman Sachs, managing the Technology practice of the Private Equity group.

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    Mr. de Souza was a co-founder and director of Smartleaf, a financial software company providing separate account management solutions. Prior to that, he was the vice president of business development and marketing at DESoFT, a company that developed online real-time brokerage systems for retail brokerage firms which was sold to Merrill Lynch. Mr. de Souza also was a co-founder of Flash Communications, an Internet company (sold to Microsoft) that developed real-time two-way messaging systems. Mr. de Souza also performed research on guidance systems for robotic surgery at IBM’s Thomas J. Watson Research Center, virtual reality systems for NASA's Neurolab Space Project, and tools for laparoscopic surgery at the University of Tokyo. He received a BS and an MS in electrical engineering and computer science from the Massachusetts Institute of Technology and an MBA from Collège des Ingénieurs in France.

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Regional Health Transformation

Launched in 2009 in the Greater Cincinnati area, GE healthymagination’s Healthy Cities Program brings together city leaders, local employers, providers, payers and civic organizations to establish region-wide treatment standards, encourage more efficient information exchange, and improve health and wellness education among those battling chronic diseases. To date, the program has helped create more than 150 new primary care medical homes, resulted in fewer emergency room visits, and increased the percentage of the “high risk” pediatric asthma population rated as “well controlled” by physicians and parents (from 29% to nearly 76%). Based on these early indications of progress, GE expanded the program to Louisville, Kentucky, and Erie, Pennsylvania, in 2012.

In 2013, GE, the Clinton Health Matters Initiative (CHMI), Houston Mayor Annise Parker and other partners announced the expansion of the Healthy Cities initiative to the greater Houston area. This collaboration between GE and CHMI is working to provide better health for more people by advancing community health, closing gaps in health disparities, and working to encourage community members to lead healthier lives. The program aims to be the largest coordinated community-health-improvement effort in the city’s history.

150


primary care medical homes
introduced by the GE
healthymagination
Healthy Cities
Program in Cincinnati


primary care medical homes
introduced by the GE
healthymagination
Healthy Cities
Program in Cincinnati

The program has helped reduce the number of emergency room visits in the area and increased the number of people who are in control of their “high-risk asthma.”

Watch how GE and the Clinton Health Matters Initiative are transforming the health and habits of people around the country.

The 2012 Houston State of Health report noted that nearly 34% of Houston high school students and nearly 66% of Houston adults were overweight or obese. In the Houston area, 8.9% of adults had been diagnosed with diabetes and 5.1% had been diagnosed with some form of heart disease.

Mayor Parker said: “Houston has always been the heart of healthcare in America. We are coming together to improve our health in Houston, just as Houston improves the health of the world. Together we will drive progress.”

GE and the Bill, Hillary & Chelsea Clinton Foundation hope to capitalize on the existing Houston initiatives to improve health and quality of life, and are using a population health approach and framework to track and measure success and outcomes. The City of Houston is already active in the community transformation movement to improve health and prevent chronic disease through policy, environmental and systems interventions. Mayor Parker established the Go Healthy Houston Task Force to effect behavioral change in corporate and community practices regarding nutrition and activity. The Houston Endowment funded Healthy Living Matters, a partnership to reduce childhood obesity. And regionally, the Houston-Galveston Area Council is creating plans and partnerships to enhance the region’s quality of life and economic opportunity. GE and the Clinton Foundation are working together with all these efforts, and convening key stakeholders from an even broader array of sectors to facilitate solutions and advance priority actions in the region.

Tackling Big Challenges

Cancer

In September 2011, GE launched an ambitious global campaign against cancer, committing $1 billion of its total R&D budget over the next five years to expand its advanced cancer diagnostic and molecular imaging capabilities, as well as its world-class technologies for the manufacture of biopharmaceuticals and for cancer research.

By the end of 2013, more than $525 million had been invested, setting GE on track to meet its five-year commitment. To accelerate progress, and to deliver better care to 10 million patients by 2020, the campaign against cancer combines the strength of GE’s portfolio of cancer technologies with the innovations born from collaborations with key partners.

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Learn how a Susan G. Komen Affiliate is helping a former CFO and community leader fight for her life after being diagnosed with breast cancer for a second time.

Tackling Cancer Together

Education and awareness of cancer are very important to improving diagnosis and treatment.

In 2013, GE Healthcare launched the Tackling Cancer Together website to allow clinicians, patients and caregivers access to educational and inspirational cancer-related material in the fight against this condition, such as:

  • A cancer newsroom featuring relevant news and research gathered to assist and educate healthcare specialists, patients and caregivers
  • The idea that each cancer case requires individual, personalized treatment is captured by the website ‘Is My Cancer Different?‘ This resource provides content and insights from leading health experts about the benefits of molecular testing and personalized treatment options for a variety of cancers
  • Breast Cancer Mosaic is helping to tell the stories of women, men, caregivers and medical professionals who have been touched by breast cancer. Visitors have the opportunity here to share their story with others
  • Give a Little Beat, an online music platform powered by Spotify to share inspiring, uplifting and powerful tunes in support of the fight against breast cancer
The Mammovan, GE’s mobile mammography unit, kicked off its tour of Wyoming on June 17, with the goal of hitting 22 screening sites in three months.

Increasing Access

In 2013, healthymagination completed a unique partnership with Susan G. Komen, the Wyoming Department of Health and Governor Matt Mead that raised awareness of and increased access to breast cancer screenings for women in Wyoming. In Wyoming’s rural communities, women have to travel long distances to see a doctor. The access barrier, both physical and financial, needed to be broken down in order to get more women screened. So we launched a mobile “mammovan” that traveled the state offering mammograms and a resource center for women who needed help. Through these efforts, we are proud to have helped nearly 2,500 women receive breast cancer screening services and 1,800 receive physicals.

Brain Health

Every 20 seconds, someone in the U.S. suffers a brain injury. The Head Health Initiative is a partnership between GE and the NFL to develop better technologies for the diagnosis and treatment of these injuries. Guided by top neurosurgeons and other experts, the initiative includes a four-year, $40 million R&D program to develop imaging technologies that can improve diagnosis and help doctors provide more targeted therapies.

The NFL, GE and Under Armour also launched two open innovation challenges that will provide up to $20 million for research and technology to better understand, diagnose and protect against mild traumatic brain injury.

The first open innovation challenge, led by GE and the NFL, invited proposals for technologies and imaging biomarkers that address identification and management of subclinical and mild traumatic brain injury. More than 400 entries from 27 countries were reviewed and nominated by a panel of leading healthcare experts in brain research, imaging technologies, and advocates for advances in brain research. Sixteen winners were announced in January 2014, each of which will receive a $300,000 award to advance work in brain health.

The second open innovation challenge, led by GE, NFL and Under Armour, invited proposals for new innovations and materials that can protect the brain from traumatic injury and for new tools for tracking head impacts in real time. More than 450 proposals from 19 countries were submitted, and winners will be announced in fall of 2014.

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The challenges focus on finding better ways to understand, diagnose and protect against mild traumatic brain injury. These challenges are being sponsored by GE, the NFL and Under Armour.

Validated Products

Healthymagination has brought new discipline and accountability to the way GE brings products to market.

We apply rigorous methodologies at every step of product and service development, beginning with uncovering health needs, identifying and developing technologies, and validating our products and services—gathering evidence that each of them can achieve our desired improvements in health-quality, accessibility and affordability.

The healthymagination Validation Process

  1. Healthymagination Validation Council selects innovations
  2. Evidence submitted
  3. External experts review submission claims
  4. Innovation validated
GE Healthcare is dedicated to helping healthcare organizations redefine their radiation dose management strategy. To see the current trends, check out this video.
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DoseWatch is GE Healthcare’s Web-based dose monitoring software, tracking cumulative dose across any device, in any modality.

One year ahead of schedule, in 2013 GE reached its commitment to validate 100 products and services that support our healthymagination mission and have touched more than 1.5B lives.

Products and Services Validated in 2013 include:
  • Optison™ (Perflutren Protein-Type A Microspheres Injectable Suspension, USP)

    Optison is a contrast agent that may improve the visualization of the left ventricular border, an area of the heart that is critical to see in order to assess and diagnose certain heart diseases. Optison offers a unique, convenient value to clinicians and patients: It is stable at room temperature for up to 24 hours and is quick to prepare, allowing for quick access to contrast in hospital settings like the cardiac lab or emergency room. This convenience helps it meet healthymagination’s commitments to improve quality and accessibility of care.

  • DoseWatch

    GE’s DoseWatch is helping improve the quality of patient care.

    Ionizing radiation dose from medical imaging has found itself climbing higher on hospital and political agendas in recent years. Healthcare systems need to be ready and able to provide in-depth data, analysis and documentation on radiation dose metrics at any given time. A robust dose management program is the only way to deliver this.

    The key to effective dose management starts with the collection, analysis and then effective utilization of a hospital’s dose data. GE Healthcare’s DoseWatch automatically retrieves, tracks and reports on every radiation dose event administered from imaging technologies such as Computed Tomography (CT), Interventional and X-ray systems, and more.

    Incorporating DoseWatch in a comprehensive radiation management program can help healthcare providers to optimize and manage dose for their patients while they preserve diagnostic-quality images.

    Since 2010, there have been approximately 150 installations of DoseWatch around the globe.

For all healthymagination services and validated products, please visit:

http://healthymagination.gehealthcare.com/