We’ve committed to continuously develop and invest in innovations that deliver high-quality, more affordable healthcare to more people around the world.

In 2012, healthymagination focused on growing and aligning a team to: invest in new technologies, solutions and business models; collaborate with key industry partners on significant global health issues; and continue our partnership with our human resources team to deepen our internal culture of health.

Invest in new technologies and business models: GE Ventures-Healthcare offers capital, technical and commercial expertise with the goal of becoming the global partner of choice when it comes to disruptive healthcare solutions. We invest in entrepreneurs and companies to accelerate innovation and make quality healthcare more accessible and affordable. In our short time, we now have more than 10 portfolio companies.

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We don’t stop with our portfolio companies. The team within GE healthymagination is also incubating disruptive business models and solutions, making quality healthcare more accessible and affordable.

Collaboration: healthymagination works to build strong partnerships with customers, governments, universities and industry leaders all over the world to bring GE solutions to society. In 2009, with the city of Cincinnati, we launched a community initiative—a local “living” lab pilot—designed to help drive solutions that yield the highest return on the healthcare investment in local communities. At the end of 2012, GE observed measurable results for its Cincinnati employee base as compared to before the program: patients enrolled in primary care medical homes had fewer emergency room visits and hospital admissions, and kids living with asthma experienced fewer complications than U.S. averages.

Create a culture of health: GE leadership created a health program designed to improve the health of our own employees: HealthAhead. Through HealthAhead, we partner with GE employees and their families around the world to help them live and work in the healthiest way possible, decrease health-related absences and strive to limit the growing cost of health care. We have achieved 100% tobacco free campuses, and approximately 30,000 employees enrolled in lifestyle change programs. We are creating a culture of health.

We’re not settling there. Healthymagination continues to explore and invest in the future of healthcare. We know that combining disruptive innovations & solutions with GE’s size and scale can lead to positive change.

< Go BackMeet the Team2012 Validated Products

Healthymagination validated products in 2012.

In 2012, healthymagination added 10 products and services, bringing the total number of healthymagination validated innovations to 66. From a fetal monitoring program to monitoring blood glucose levels, each of these innovations are independently validated to meet straight metrics in quality, access and affordability of healthcare.

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A better future for healthcare is more than a single person, practitioner or company can accomplish alone. That’s why GE spent three years collaborating with 10 major employers, nearly 20 hospitals and health systems, 500 physicians, five health insurers and numerous community and public health officials to improve the health of Cincinnati’s 2 million people.

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In 2012, GE announced the expansion of this community-collaboration approach to Erie, Pennsylvania and Louisville, Kentucky.

2012 Update

HealthAhead is how we live healthymagination within GE. It’s what we call our culture of health. Our goals for HealthAhead are to partner with GE employees and their families around the world to help them live and work in the healthiest way possible. Through this initiative, we aim to decrease health-related absences and strive to manage the growing cost of healthcare for both our employees and GE.

Site certification is a cornerstone of HealthAhead. GE’s internal site-certification program comprises 50 requirements that sites must meet in order to achieve certification in addition to passing a rigorous on-site audit.

As part of the continuous process improvements for HealthAhead, in 2012 GE encouraged sites to raise the bar on their programs—at or before the time of certification. GE Aviation Test Operations in Peebles, Ohio, was one of the first to do so, leveraging a number of best practices, including the involvement of family members, in a multitude of ways including using a local radio program to introduce HealthAhead to the community, holding a kids health fair which was attended by 1,500 children, and partnering with local community groups. While maintaining a robust program, GE is also actively working to simplify the process for achieving certification.

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What HealthAhead leadership looks like

Also in 2012, GE launched a voluntary certification program for sites with between 50 and 99 employees. This program was implemented in response to requests from many smaller locations that had begun to ask how they could also participate in certification. While this slightly modified program requires fewer metrics, it includes the same nine core elements as the program designed for sites with 100 or more employees. GE Aviation’s Sterling, Virginia, facility was one of the first in queue for the modified program—and its nine-member HealthAhead team jumped at the chance for certification. “Everybody took it upon themselves to really go that extra mile and prioritize the HealthAhead goal that we set on top of their already heavy workloads,” says Molly Hackett, HR representative for the site.

By the end of 2012, more than 450 of GE’s largest sites were HealthAhead certified, half of which are outside of the United States. Through all of our HealthAhead efforts, we’ve positively motivated two-thirds of our global employee population.

HealthAhead is globally recognized. GE was pleased to be part of “Making the Right Investment: Employee Health and the Power of Metrics,” a report issued this year in Davos by the World Economic Forum’s Workplace Wellness Alliance. This comprehensive study found that there is a lack of common metrics among companies dedicated to workplace wellness and that the return on investment of workplace wellness programs is more extensive than just dollars saved, and includes benefits such as increased employee engagement and reduced turnover rates. GE participated in the report’s data collection, and HealthAhead site certification was featured as a case study alongside initiatives of eight other multinationals.

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Benefits are an important part of HealthAhead in the United States. Because healthcare costs come from each business’s bottom line and have a direct impact on our competitiveness, we have taken a number of steps to improve quality and reduce costs. We’ve invested in education and tools to help employees become better healthcare consumers, which in turn can save money for both employees and GE. As of 2012, all U.S. employees enrolled in GE benefits are covered by a consumer-driven health plan. Results thus far have been encouraging, and employees are getting the quality of care that they need and expect.

One tool employees can use to help take control of the quality and cost of their healthcare is the Treatment Cost Calculator, which uses GE benefits and coverage information to estimate the costs for many common conditions and services. Employees can search for a medical treatment or condition; review a general estimate of costs; find local physicians, hospitals and clinics; and compare providers by quality.

Living HealthAhead. HealthAhead comes to life in many ways throughout GE and around the world. One example is provided by Tamara Gabriel, a HealthAhead site leader for GE Power & Water’s Packaged Power site in Houston, Texas.

Maintaining adequate blood flow and oxygenation in critical care patients are primary clinical goals. Today, however, a full measurement of either is achievable only by using multiple, often invasive devices. There is a strong clinical need to provide accurate and continuous monitoring of blood flow and oxygenation in the brain that is both noninvasive and cost-effective.

By using near-infrared spectroscopy combined with ultrasound waves, Ornim’s CerOx, a U.S. FDA-cleared device, enables clinicians to monitor two critical parameters in adult patients: regional hemoglobin oxygen saturation in the brain or a region of skeletal muscle tissue beneath the CerOx sensor, and microcirculation blood flow in tissue. It is also the only device that does both at the same time.

A GE Ventures-Healthcare investment is helping to bring this sensor to market. GE is making a $20 million total investment with Ornim and with OrbiMed Israel, a leading investment firm dedicated to building world-class biopharmaceutical and medical technology companies.

GE Ventures-Healthcare invests in groundbreaking entrepreneurs and companies that make high-quality healthcare more accessible and affordable. Specific investment focus areas include Healthcare IT & Services, Affordable Medical Devices, and Life Sciences & Molecular Diagnostics.

GE Ventures
A Rush of Blood to the Head:
An independent probe placed on the forehead gathers data about blood flow and oxygenation.

GE Ventures-Healthcare’s portfolio companies:

GE launched an ambitious global campaign against cancer in September 2011, committing $1 billion in dedicated R&D investment over the next five years. By the end of 2012, $335M had been invested, setting us on track to meet our five-year commitment.

To accelerate progress, and to deliver better care to 10 million patients by 2020, the campaign against cancer combines the unique strength of GE’s portfolio of cancer technologies with the innovations born from our collaborations with key partners.

$1B In New Oncology Innovations & Solutions Diagnosis and Delivery: Open Innovation Challenge

$1B in New
Oncology Innovations
and Solutions

GE’s portfolio connects data and advanced imaging to help physicians reduce the time it takes to screen, diagnose and treat cancer. We help connect the dots from innovative breast care to a molecular approach for liver care, enabling doctors to understand more about an individual patient’s condition earlier.

< Go Back Diagnosis and Delivery

GE Healthcare Acquires
U-Systems, Inc:
GE Healthcare’s acquisition of the automated breast ultrasound system (ABUS) will help physicians find cancers that may be hiding in dense breast tissue. According to published industry reports, the over 40% of women in the U.S. with dense breast tissue are more likely to develop breast cancer than those without dense breast tissue. Clinical data demonstrate that with the addition of ABUS, radiologists have found 35.7% more cancers in women who have a normal mammogram, a normal physical examination, dense breast tissue and no prior interventions.

FlightPlan for Liver Cancer: Liver cancer is the fifth most common cancer in men and the seventh most common in women. GE Healthcare’s FlightPlan for Liver will help physicians to accurately identify tumor-feeding vessels and to be more selective when planning treatment.

Diagnosis and Delivery: Open Innovation Challenge

GE and several partners sponsored a global Open Innovation Challenge to identify and bring to market ideas that advance breast cancer diagnostics. The goal was to help healthcare professionals better understand tumors associated with triple negative breast cancer, an aggressive type of cancer that is less responsive to standard treatments, as well as the molecular similarities between breast cancer and other solid tumors. Advances in these areas should improve early-detection rates, allowing for more accurate diagnoses and ultimately helping doctors to make the best possible treatment decisions based on each patient’s unique cancer.

The innovation challenge resulted in over 500 ideas from 40 countries. Meet the five 2012 award winners.