—“At GE we work on things that matter. Solving problems for our customers and our communities is part of our business strategy and the backbone of our culture. We are proud of the responsible conduct of our businesses, the philanthropic activities of the GE Foundation, and the countless contributions our people make in their communities around the world.”—

At GE, we look at what the world needs and then apply a powerful combination: the profound belief in a better way plus a relentless drive to invent and build things that matter. The result—we believe—is a world that works better.

We are committed to solving problems for our customers and our communities, to finding solutions that benefit the planet, its people and the economy. This commitment is not only part of our business strategy; it is also embedded in our culture. Whether it is the ethical and responsible conduct of our businesses, the philanthropic activities of the GE Foundation, or the countless contributions our people make in communities around the world, we’re proud to say GE Works.

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Today’s world is volatile and uncertain. The population is growing—there will be almost 8.5 billion people by 2030. The middle class is rising—more than 1 billion consumers will join the middle class in the emerging markets in the next few years. And by the end of this century, the global urban population will almost double.

In this environment, many people face real, substantive challenges: energy constraints and a shortage of natural resources such as water; lack of adequate infrastructure to transport goods; and little or no access to critical services such as healthcare. Businesses must contribute to society by helping meet those needs. In fact, we think that goes hand in hand with GE’s, or any company’s, ability to grow, support communities and help sustain economies across the world.

The keys to meeting these challenges are technology and talent.

Technology

GE continues to expand its ecomagination, healthymagination and Industrial Internet portfolios, thereby enabling our customers and communities to be more productive and resilient.

Ecomagination is based on the idea that efficiency can help customers, transform industries and protect the environment. A great example is the work we are doing with Clean Energy Fuels Corp., America’s largest manufacturer of natural gas for transportation. Using liquefied natural gas, or LNG, truck fleets can cut fuel costs by more than 25% compared with diesel and lower their emissions. But we need the infrastructure. We are providing new equipment that will produce LNG for a network of gas stations for trucks along major U.S. highways.

Healthymagination is about providing better health for more people by focusing on improving quality, expanding access and increasing affordability of care. As part of that effort, GE and several partners sponsored a global, open innovation challenge to identify and bring to market ideas that advance breast cancer diagnostics.

Healthcare professionals and patients want to better understand tumors associated with triple negative breast cancer, a more aggressive type of cancer that is less responsive to standard treatments. By improving early detection and enabling more accurate diagnoses, we can help doctors make the best possible treatment decisions based on a patient’s unique cancer. The innovation challenge resulted in more than 500 submissions from 40 countries. Last year, we invested in five of those ideas to advance their technology and accelerate their speed to market.

Talent

Innovation like this requires talent, and GE’s business is fundamentally about people—our employees, customers, investors, and the communities in which we live and work. As a company, we remain deeply committed to developing people.

It starts with a belief that education systems must align early and always with the changing requirements of the new economy, and our Foundation has had great success in helping local school districts add rigor to their curriculums and get results. It continues with the understanding that employers and educational institutions must collaborate over skills development, as we do with the Get Skills to Work program, which matches U.S. military veterans with advanced manufacturing jobs. It culminates with a focus on global leaders, people who can navigate the complexity of our times with clarity, courage and integrity. Developing people is a commitment that doesn’t just make us better; it makes everyone better. It is an integral part of how we view citizenship.

I have always believed that companies must deliver for investors and be a positive force for change. GE is at its best when it is doing both at the same time. It’s what has allowed us to be a sustainable entity for more than 130 years.

Ethisphere magazine selected GE as one of the “World’s Most Ethical Companies” because we strive to get the right results in the right way. We enjoy solving problems, and we know it is good business. We take great pride in working on things that are hard, things that matter. You can see that in the products we make, in how we make them and in the contributions our people are making in communities around the world.

Building, powering, moving, curing.

It’s what the world needs. And it’s what we do.

Jeffrey R. Immelt

Jeffrey R. Immelt

Chairman of the Board & Chief Executive Officer, GE

MORE THAN

450

GE SITES WERE

HEALTHAHEAD CERTIFIED

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VALIDATED

66

HEALTHYMAGINATION

PRODUCTS

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2/3

OF GE GLOBAL EMPLOYEE

POPULATION IMPACTED

POSITIVELY BY HEALTHAHEAD

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HEALTHYMAGINATION

HAS TOUCHED

MORE THAN

1B

LIVES

$3.5B

INVESTED IN R&D AGAINST

THE ORIGINAL $6B

HEALTHYMAGINATION GOAL

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$1.4B

INVESTED IN ECOMAGINATION

R&D IN 2012

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IN 2012

GE'S ENERGY

INTENSITY IMPROVED

32% FROM

2004 BASELINE

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$25B

IN ECOMAGINATION REVENUE IN 2012

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IN 2012

GE'S FRESHWATER USE

WAS DOWN 46%

FROM 2006 BASELINE

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GE IS COMMITTED

TO KEEPING OUR CUSTOMERS,

STAKEHOLDERS AND COMMUNITIES

INFORMED AND ENGAGED

THROUGH OUR ANNUAL ECOMAGINATION PROGRESS

REPORT AND PUBLIC ENGAGEMENTS

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