That's how 3.5-year-old Leon describes his dad Lothar's work in spearheading product marketing for Predix, GE's platform for the Industrial Internet. Leo's description was selected for GE's "Illustrating Imagination" campaign, where professional artists brought to life the imaginative descriptions that children gave for what their family members do at GE. Currently featured on, the series of images extends our new "Childlike Imagination" ad.