The Value of Big Data Isn't the Data Source: HBR.orgIt is clear that a new age is upon us. Evidence-based decision-making (aka Big Data) is not just the latest fad, it's the future of how we are going to guide and grow business. But let's be very clear: There is a huge distinction to be made between 'evidence' and 'data.' The former is the end game for understanding where your business has been and where it needs to go. The latter is the instrument that lets us get to that end game. Data itself isn't the solution. It's just part of the path to that solution.

The confusion here is understandable. In an effort to move from the Wild West world of shoot-from-the-hip decision making to a more evidence-based model, companies realized that they would need data. As a result, organizations started metering and monitoring every aspect of their businesses. Sales, manufacturing, shipping, costs and whatever else could be captured were all tracked and turned into well-controlled (or not so well-controlled) data.

I would argue that what you want and what you need is to turn that data into a story. A story explains the data rather than just exposing it or displaying it. A narrative that gives you context to today's numbers by exploring the trends and comparisons that you need in order to make sense of it all. The belief that Artificial Intelligence can support the generation of natural language reporting from data is what drove me to help found our company, Narrative Science. I fundamentally believe that a...

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GE Digital

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GE Digital connects streams of machine data to powerful analytics and people, providing industrial companies with valuable insights to manage assets and operations more efficiently. World-class talent and software capabilities help drive digital industrial transformation for big gains in productivity, availability and longevity. We do this by leveraging Predix, our cloud-based operating system, purpose built for the unique needs of industry.