RFID Journal echoes what we've been hearing a lot lately: That the Industrial Internet has caught on so much that "every tech company, consultant, and journalist" now claims to be "doing it." And like the Harlem Shake, lots of different versions are competing for attention — the Internet of Things, Everything, etc. In contrast, RFID's Kevin Ashton, puts forward two terms that he feels have not been "co-opted and misused": KDD and small data. KDD is the acronym for knowledge, discovery, and data mining. According to Ashton, "The idea of KDD is not new—in August, the Association for Computer Machinery is holding its 19th annual KDD conference… Big data is now made of what Deborah Estrin, professor of computer science at Cornell NYC Tech, calls 'small data': lots of tiny, almost insignificant bits of information. Making all this data useful is a job for machines that must be programmed to comb through ever-changing deposits of data (data mining), find significant pieces and patterns (discovery) and synthesize them into something useful (knowledge)." So, more jargon or useful terminology? Fad language or evolving lexicon?