Aaron Darcy

Chief Marketing Officer, GE Digital

Aaron Darcy is the Chief Marketing Officer (CMO) of GE Digital, responsible for commercial strategy, marketing, and customer growth. Aaron joined GE in 2014 to help the company build out its Industrial Internet software business, powered by Predix. His background in software product strategy, product management, technology consulting, business development, and marketing  give him a unique perspective for how industrial companies can harness the power of digital to drive new levels of innovation and business outcomes. 

Aaron Darcy's latest insights

Blog Post

The Road to Digital Industrial Transformation for 2017

By Aaron Darcy

Blog Post

Minds + Machines: Digital Transformation In Action

By Aaron Darcy

Blog Post

Culture Can Also Eat Transformation for Breakfast

By Aaron Darcy

Blog Post

You Can’t Outsource Digital Transformation

By Aaron Darcy