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Sarah Lloyd-Perry

Vice President of Marketing EMEA for ServiceMax from GE Digital

As Vice President Marketing EMEA for ServiceMax, Sarah leads the EMEA marketing team, headquartered in London.  She is responsible for driving the strategy of all aspects of EMEA marketing for the Predix ServiceMax Field Service Cloud (SaaS) solution. Over the last five years, she built the ServiceMax EMEA Marketing team and regional presence, including the marketing integration following the acquisition by GE Digital for $1 billion in January 2017.  Prior to that, she built and grew the SuccessFactors EMEA marketing operations over four years, including the EMEA marketing integration following SAP’s acquisition of SuccessFactors for $3.4 billion. 


Before joining ServiceMax from GE Digital, Sarah was Senior Director Marketing for EMEA for Cloud Solutions (HR, Finance, Marketing) for SAP having led the EMEA marketing function for SuccessFactors.  With more than 20 years’ experience in technology marketing across enterprise software, storage, telecommunications and hardware, previous companies include Vignette, NetApp and Nortel Networks. Sarah has a degree in English Literature from Swansea University.

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