William (Bill) Ruh is the Senior Vice President and Chief Digital Officer of GE and CEO of GE Digital as of September 2015. In this role, he is responsible for building premier digital software solutions and services for the industrial world. GE Digital supports customers globally with a broad range of Industrial Internet applications, including asset performance management, operations performance management and field service management. As the CDO Bill is responsible for global IT as well as creating GE’s Digital Thread - a next generation system for streamlining design, manufacturing and support processes.
Bill joined GE in 2011 to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE globally. In this role, he focused on building out advanced software and analytics capabilities, as well as driving the global strategy, operations and portfolio of software services across all of GE’s businesses. During his tenure, Bill led the charge to develop the first cloud-based platform for the industrial world. He also played an instrumental role in establishing the Industrial Internet Consortium by bringing together government, academia and industry leaders for setting the standards, best practices and processes for the Industrial Internet.
Prior to joining GE, Bill was vice president at Cisco where he held global responsibility for developing advanced services and solutions. A 30-year veteran of the software and internet industries, Bill has held executive management positions at Software AG, Inc., The Advisory Board, The MITRE Corporation and Concept 5 Technologies.
Bill earned bachelor’s and master’s degrees in Computer Science from California State University, Fullerton and is an accomplished author and frequent speaker on the topic of digital transformation.