Beth Comstock was named Vice Chair in August 2015. In this capacity, she leads GE’s efforts to accelerate new growth. She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture. This unit includes Current, GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.
Since 2008, she served as GE’s chief marketing and commercial officer. From 2006, she was President of Integrated Media at NBC Universal overseeing ad revenue and the company’s digital efforts, including early development of hulu.com, Peacock Equity, and acquiring ivillage.com. In 2003 she was named the company’s first chief marketing officer in more than 20 years. Previously, she held a succession of roles at GE, NBC, CBS and Turner Broadcasting.
Beth is a member Nike’s Board of Directors and Trustee of the Cooper Hewitt Smithsonian Design Museum. She graduated from the College of William and Mary with a degree in biology.