Stranger Things: The Curious Case Of Watson Amps, Wired Holmes And Theodor Geisel’s GE Ad

In the years before he became the beloved Dr. Seuss, children’s author Theodor Geisel toiled away as an adman, creating pitches for oil companies, insecticide purveyors and “G-E.” That's how we got The Strange Case of Adlebert Blump in the “G-E Merchandiser,” a publication for prospective retailers of GE’s wares.