Start Me Up: How Unused Patents Fuel Entrepreneurship

Vadu Inc. is a Canadian startup using sophisticated face recognition algorithms and data analytics to study customer behavior. Like many young companies, it’s racing to convert ideas into products and compete on the market.

“We can study people’s movements and behaviors,” says Jason Randhawa, chairman and CEO of Vadu. “We can watch how they interact with the product and employees on the floor, analyze their reactions and sentiment, and see what they like or don’t like about the experience.”