Pushing the Limits

GE’s NBC brought unprecedented digital coverage to the Beijing 2008 Olympic Games. 2,200 hours of live streaming video, thousands more on demand and the most ambitious mobile experience for a major sporting event ever. As a companion to NBC’s television broadcast, NBCOlympics.com allowed users to define their own Olympic experience.

The Digital Olympics
For the first time ever, video of nearly every heat, every team and every sport could be watched either live or on demand at NBCOlympics.com, marking an evolution of NBC’s 20-year history as an Olympic Games broadcaster.
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On the Field
Over 10,000 athletes from 302 sports participated in the Beijing 2008 Olympic Games. Who are they? What did it take to get to Beijing? NBCOlympics.com provides the athlete’s perspective with personal photos, blogs and insider videos.
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The Olympic Insider
Alan Abrahamson, widely considered the foremost Olympic writer, blogged from the bleachers. As a companion to NBC’s television coverage, NBCOlympics.com reporters gave fans the inside story in real time.
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Supporting the Games

NBC’s parent company GE began its Olympic partnership in January 2005 and will continue through the London 2012 Olympic Games. In addition, NBC Universal was the exclusive U.S. media partner for the 2008 Olympic Games. The NBC Universal partnership also extends through 2012. Together we stand ready to support the Games in a variety of ways.

As a Worldwide Partner of the Olympic Games, GE is an exclusive provider of a wide range of innovative products and services that are integral to staging a successful Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues, including power, lighting, water treatment, transportation and security. The company also supplies hospitals with ultrasound and MRI equipment to help doctors treat athletes.

GE was involved in more than 400 projects related to the Beijing Games.

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Pushing the Limits