GE is creating solutions that work today, that account for local demands and that are built to last with software-based, brilliant machines that help optimize industrial operations.
Ecomagination is the way GE works. It is embedded in our research, our product development and our operations. It has helped our customers save billions of dollars and significantly reduced their environmental impact.
And, as we continue to work on renewables, we are expanding into untraditional sectors like mining and natural gas development—working to make them cleaner, smarter and better—because we know they will remain a vital part of our economy for decades to come. It is in these essential industries that we have seen—and helped develop and scale —some of the most exciting technological advances in the past 20 years. The economic, environmental and social rewards from getting this done will be pervasive.
Across the globe, businesses, communities, NGOs and governments must work together to address the challenges of our time. We are working to provide solutions to our customers that fundamentally change the way they use, conserve, and think about energy.”
—Deb Frodl, Global Executive Director ecomagination, GE
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Increase revenues from ecomagination products
In 2010, GE set an ambitious goal of growing ecomagination revenues at twice the rate of total company revenue in five years. In 2012, ecomagination met this objective, with revenue totaling $25 billion.

Double our investment in clean-tech research and development
Ecomagination R&D investments in 2012 totaled $1.4 billion, and overall R&D investment totaled more than $5 billion between 2010 and 2012, tracking toward the goal of a $10 billion cumulative investment between 2010 and 2015.

Reduce greenhouse gas (GHG) emissions by 25% by 2015 and improve the
energy intensity of operations 50% by 2015
GHG emissions were lowered to 4.88 million metric tons (MT) of CO2 equivalents, a reduction of 32% from our adjusted 2004 baseline.
In 2012, GE’s energy intensity improved 32% from the 2004 baseline year (measured as energy/$ revenue).

Reduce freshwater use by 25% and improve water reuse
In 2012, GE’s freshwater use was 7.43 billion gallons, a 46% reduction from the 2006 baseline, and an 18% decrease from 2011.

Keep the public informed
GE is committed to keeping our customers, stakeholders and communities informed and engaged through this report and our ongoing customer engagements.
GE’s ecomagination Challenges have made important contributions to our innovation process and have turbocharged investment activity, resulting in 22 investments and commercial partnerships, one acquisition and seed funding for 10 start-ups and innovators. Through the Challenges, GE aims to identify and bring innovative energy ideas to the market.
Challenge Winners: ChinaChallenge Launch: Australia
Expanding its global reach, GE, in collaboration with five venture capital partners, launched the ecomagination Challenge in Australia and New Zealand to find, fund and bring to market breakthrough ideas for reducing the countries’ carbon footprints.
The open innovation competition called on businesses, entrepreneurs, innovators and students to submit real ideas for low-carbon solutions and technologies.
Ben Waters, director, ecomagination, GE Australia & New Zealand, said, “Australia and New Zealand have bipartisan national targets for renewable energy generation and greenhouse gas reduction, and are both strong markets for great technology that can compete on the world stage. So, we believe it’s the right time and the right place for our ecomagination Challenge to uncover and invest in technologies that will help us shift to a low-carbon economy.”
Closing on November 30, 2012, the challenge was a tremendous success, with nearly 200 valid entries from across the region. Five low-carbon innovations were announced as the winners of GE’s ecomagination Challenge in Australia and New Zealand in March 2013. The winners were presented with $100,000 each, and are:
< Go BackChallenge Winners: ChinaGE is committed to accelerating the commercialization of innovative ideas.
In the spirit of ecomagination, GE Ventures-Energy makes venture capital investments in innovative companies in the energy sector. The goal of GE Ventures-Energy is to be the global partner of choice to accelerate the commercialization of world-class ideas and technologies by providing capital as well as access to GE’s expertise, resources and global scale.
In order to accelerate the process of establishing commercial partnerships with portfolio companies, GE also launched the ecomagination Accelerator, committing up to $20 million for scaling and commercializing ideas. Through this program, we are designing and funding commercial pilots with leading start-up companies with the objective of validating and enhancing their value propositions. Today, the ecomagination Accelerator is funding five partnerships between innovative start-ups and GE business units.
Current projects include:
The world’s most pressing environmental challenges also present an opportunity to do what GE does best: imagine and build innovative solutions that benefit our customers and society. GE Capital Fleet Services delivered just that with the opening of its Vehicle Innovation Center, a world-class facility in Eden Prairie, Minnesota, that provides businesses, industry groups and researchers with a first-hand experience with alternative-fuel vehicles.
Here, early adopters like FedEx take hybrids and electric vehicles for a spin. On a private GE course, customers can test Chevy Volts, Nissan Leafs and other cars, trucks and hybrids powered by electricity, natural gas, or hydrogen. They can also explore such GE technologies as the GE Wattstation ™, CNG in a Box and a solar carport that streams renewable electricity to an array of GE DuraStation commercial EV chargers.
The center focuses on solving environmental problems with innovative solutions that foster business advantage and economic growth.
GE’s Vehicle Innovation Center welcomed more than 1,000 visitors in 2012, with 92% reporting a more favorable opinion of alternative-fuel vehicles after their visits.
Ecomagination Nation is a global GE Power & Water initiative designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption.
Eighteen sites have met the established ecomagination Nation criteria, which include community outreach on environmental issues, documented emissions reductions, and the leadership support of nearly 5,000 GE employees, resulting in savings of $2.3 million in 2012. Efforts at ecomagination Nation-recognized facilities resulted in:
In August 2012, GE Transportation unveiled the prototype for its next Evolution® Series Locomotive, which will decrease regulated constituent emissions by more than 70% and may save railroad customers more than $1.5 billion in infrastructure and operational costs. GE expects that the locomotive will be the first in the industry to meet the U.S. EPA’s stringent “Tier 4” emission standards, which call for the single largest emissions reduction in the tiered program’s timeline. What’s more, the new locomotive will meet these standards with technological advancements rather than costly alternatives, which require special exhaust additives and infrastructure investments.
This new locomotive is part of GE’s ecomagination qualified Evolution Series Locomotive family—the best-selling global locomotive platform. Today, more than 5,000 Evolution Series Locomotives operate in the U.S. and globally, allowing railroads to move one ton of freight more than 480 miles on a single gallon of fuel. This new engine technology is the result of an initial six-year, $400 million investment, followed by a two-year, $200 million investment to hone the research, design and engineering to meet Tier 4 standards.
Built for the needs of 60-hertz countries, GE’s FlexEfficiency* 60 Portfolio provides efficiency and unprecedented operating flexibility to accommodate both continuous and cyclic operation while delivering reliable, responsive power to the energy grid. Launched in September 2012, and built on modular architecture and technology, the FlexEfficiency 60 Combined-Cycle Power Plant delivers reliable, efficient, and cost-effective power in customized configurations.
Never before have power plant owners had more opportunities to employ valuable natural gas resources with such a high level of efficiency. Whether customers need highly efficient baseload power or more flexible cyclic power generation, the FlexEfficiency 60 Portfolio delivers.
The ecomagination qualified FlexEfficiency 60 Power Plant provides a number of economic and environmental benefits, including reduced fuel burn and lower emissions compared with typical coal or combined-cycle power plants.
Operating a FlexEfficiency 60 Power Plant featuring two 7F 7-series gas turbines instead of an equivalent-sized coal-powered plant could result in the avoidance of 2.6 million metric tons of CO2 per year1.
This emissions reduction is the equivalent of more than half a million people in the U.S. trading their cars in for bicycles, or of eliminating the annual CO2 emissions of nearly 3 million cars in Japan.
Using the FlexEfficiency 60 Power Plant featuring two 7F 7-series gas turbines rather than an equal capacity combined-cycle power plant using existing technology could result in2:
This annual reduction in CO2 emissions is equal to the emissions of more than 11,000 cars on U.S. roads. The annual potential fuel savings is equivalent to the annual natural gas consumption of approximately 13,000 U.S. households. This translates to a savings of $3.6 million per year for a combined-cycle power plant operating in North America and $14.4 million per year for a combined-cycle power plant operating in Japan3,4.
GE is working with Clean Energy Fuels, the largest provider of natural gas fuel for transportation in North America, to provide new technology that will produce liquefied natural gas (LNG) for a network of fueling stations for long-haul, heavy-duty trucks along major U.S. highways.
According to Mike Hosford, General Manager of Unconventional Resources, GE Oil & Gas, “Small liquefied natural gas equipment could grow into a $1 billion market for GE over the next five years.”
The MicroLNG plant, a part of GE’s ecomagination portfolio, can produce LNG in batches of up to 250,000 gallons per day, and the system’s modular design allows it to be easily scaled up to 1 million gallons. The technology, which GE developed by re-engineering the turbomachinery technology built for large-scale LNG producers in Qatar and Australia, can liquefy natural gas at any point along a gas distribution network, making it ideal for supporting the fueling of vehicles in remote locations by reducing fuel transportation costs and logistics.
LNG produced with this MicroLNG system can be used to fuel approximately 28,000 heavy trucks, replacing diesel-powered trucks with equivalent fuel economy. This could enable fleet operators to avoid more than 139,000 MT of CO2 equivalent emissions per year, equal to the annual greenhouse gas emissions of approximately 27,000 cars using gasoline or 7,000 trucks using diesel on U.S. roads—assuming an average truck travels approximately 14,000 miles per year.
