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Transcript: Innovation — Shafer

  1. Exterior – Shafer Vineyards – Day. High Angle Long Shot - Vineyard.

    Doug Shafer (voiceover):
    Doug Shafer. Shafer Vineyards.
  2. Extreme Close Shot - Grapes. Water sprinkling from above.

    Doug Shafer (voiceover):
    Here in the Napa Valley.
  3. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    We grow grapes and make wine and been...
  4. Close Shot - Grapes on vine.

    Doug Shafer (voiceover) (continued):
    in business twenty-six years.
  5. Dissolve to Long Shot - Rows of grape vines.

    Doug Shafer (voiceover):
    It's a family operation.
  6. Long Shot - Past grape vines in foreground to mountain range.

    Doug Shafer (voiceover):
    I work with my dad. And we start out as growers. Grew grapes for...
  7. Medium Close Shot - Doug Shafer.

    Doug Shafer (continued):
    seven or eight years before we started making wine.
  8. Close Shot - Multicolored grapes on vine.

    Doug Shafer (voiceover):
    When I took over the vineyards...
  9. Full Shot - Rows of grape vines.

    Doug Shafer (voiceover) (continued):
    in nineteen eighty-nine, I wanted to get away from chemical use...
  10. Medium Close Shot - Rows of grape vines.

    Doug Shafer (voiceover) (continued):
    and get into a more sustainable mode of farming. And a few years...
  11. Medium Close Shot - Doug Shafer.

    Doug Shafer (voiceover) (continued):
    ago we started reading about solar power coming...
  12. Dissolve to Long Shot - Treetops. Camera tilts down on to solar panels in field.

    Doug Shafer (voiceover) (continued):
    back into- into vogue if you will. And we did some investigation and a couple years ago invested in quite an array of solar panels.
  13. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    Utility bills for electricity use to be thirty or forty thousand dollars a year or more. And even with the small amount we're still doing, you know, we're down to four or five...
  14. Dissolve to Long Shot - Solar panels on roof of building. Camera zooms in slowly on solar panels.

    Doug Shafer (voiceover) (continued):
    thousand a year. This- the system as it is is designed for a payback for us in about seven or eight years. So...
  15. Dissolve to Medium Close Shot - Doug Shafer.

    Doug Shafer (continued):
    it was a easy decision to make and um, once we got into it and learned more about, and have gone online now, it's great.
  16. High Angle Long Shot - Solar panels on rooftops of buildings.

    Doug Shafer (voiceover):
    We designed our system to be a hundred percent. We've had ups and downs and starts and stops. Nothing's perfect.
  17. Dissolve to Distant Shot - Sun.

    Doug Shafer (voiceover):
    But we're looking at and if it's st- still not covering a hundred percent, you know we have...
  18. Medium Close Shot - Doug Shafer.

    Doug Shafer (continued):
    plans to add another array or two to cover it, 'cause we really wanna be a hundred percent.
  19. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    The G.E. panels, that was pretty much a no-brainer. Um, the installer we were using...
  20. Long Shot - Solar panels on rooftop.

    Doug Shafer (voiceover) (continued):
    they strongly recommend the G.E. panels as being some state-of-the-art stuff.
  21. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    (stammers) Basically a work horse. So, really, you know, we felt very good about going with those panels.
  22. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    Our system is a, a hundred and t- twenty kilowatt volt system...
  23. Long Shot - Solar panels in field.

    Doug Shafer (voiceover) (continued):
    which is pretty big, but we have...
  24. Medium Close Shot - Doug Shafer.

    Doug Shafer (voiceover) (continued):
    uh, couple different cellars that are f- five thousand square feet each. And we keep...
  25. Full Shot - Solar panels.

    Doug Shafer (voiceover) (continued):
    'em at fifty-five to sixty degrees year round. And in the summers...
  26. Interior - Wine Cellar - Day. Full Shot - Rows of wine barrels.

    Doug Shafer (voiceover) (continued):
    out here it’s pretty warm, so we need a lot of air conditioning...
  27. Long Shot - Wine barrels stacked in cellar.

    Doug Shafer (voiceover) (continued):
    for those- those cellars. Also during harvest we have a big need for...
  28. Exterior – Shafer Vineyards – Day. Medium Close Shot - Doug Shafer.

    Doug Shafer (voiceover) (continued):
    cooling, 'cause we have to keep our tanks cool during fermentations.
  29. High Angle Long Shot - Vineyard at dusk.

    Doug Shafer (voiceover):
    So, there's a- quite a large demand for- for cooling at that time 'a year. Years ago the- I think, you know, the panels and cells weren't that advanced as they are now.
  30. Low Angle Long Shot - Wine vats.

    Doug Shafer (voiceover):
    Well, now they are. And they're workin'. And it's showin'
  31. Long Shot - Row of wine vats. Man enters from off-screen right moving a wine barrel.

    Doug Shafer (voiceover):
    So, it's- it's great to get behind it and go for it.
  32. Medium Close Shot - Doug Shafer.

    Doug Shafer:
    And it's become big business out here. We're also California, it's a natural. We get a lotta sunshine. Um, but bunch of my buddies, other wineries, are puttin' in systems right and left. A lotta people are puttin' 'em in at their homes. So, uh, it's exciting to see.
  33. Fade to Black.