GE

GE: imagination at work
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Transcript: Features — Need for Water

  1. Montage of Scenes of structures on the plains of Middle Eastern Africa, city buildings, and buildings under construction.

    Music In.
    Ralph Hadley (voiceover):
    The water scarcity issue is just growing and growing. There's been a lack of investment in the region in the last thirty years for the water infrastructure. That combined with the pace of growth of industry and of population moves that's going on has really meant there's hotspots now across the region where they just can't get the water they need. I'm Ralph...
  2. Interior – Room. Medium Close Shot – Ralph Hadley.

    Ralph Hadley (continued):
    Hadley, the general manager for GE Water and Process Technologies, Middle Eastern Africa.
  3. Montage of Shots of a worker inspecting tanks in a factory, including a tank bearing the title "Brine Tank".

    Rishel (voiceover):
    The- the water is- is very critical here. Because you don't have national sufficient resource for water in this region. I am...
  4. Interior – Building – Day. Medium Shot – Rishel. Cityscape in background behind the window.

    Rishel (continued):
    Rishel. Uh, I am working with GE for last ten years.
  5. Interior – Room. Close Shot – Ralph Hadley.

    Ralph Hadley:
    If we're short of water, I mean, that's, that impacts everybody.
  6. Montage of Shots of tanks and water membranes in a factory, a sign reading "RAW MATERIAL" and "FINISH PRODUCTS" with arrows pointing in either direction, and workers conducting experiments with water and desalination equipment in the factory.

    Ralph Hadley (voiceover):
    Forty percent of the desalination in the world is in the Middle East. The new way of doing that now is passing the water through membranes. We supply the chemicals and the servers to help industry use water safely.
    Nabil Habayeb (voiceover):
    Desalination continues to grow. But how can you reduce the cost of desalinated water, and what can be done to explore other options than desalination?
  7. Interior – Room. Close Shot – Nabil Habayeb.

    Nabil Habayeb:
    My name is Nabil Habayeb. I'm the president and CEO for GE in Middle Eastern Africa.
  8. Montage of Shots of the coastline of a beach, tanks and mechanisms in a factory, and workers laboring in the factory.

    Ralph Hadley (voiceover):
    We're supplying the fresh water, the drinking water. So we'll take seawater and convert it to drinking water. And then we'll take the affluent that comes back, and we'll clean the affluence up, and that will go to irrigation water. This area is now starting to think about the impact on the environment. It feels...
  9. Interior – Room – Extreme Close Shot – Ralph Hadley.

    Ralph Hadley (continued):
    good that we're, you know, at the forefront of solving those issues.
  10. Interior – Building – Day. Medium Shot – Rishel. Cityscape in background behind the window.

    Rishel:
    It is going to be very critical, so please, save now. Otherwise, your grandson will not have water.
  11. Black. Title: GE imagination at work. Fade Out to Black.

    Music Out