GE

Transcript: Innovation — China: Olympics Stadium

1. Montage of Scenes in Beijing, of tall buildings, banners and balloons waving in the wind, and tree leaves blowing in the wind.

   Music In

   Greg Madden (voiceover):

   Beautiful.

2. Montage of Scenes of the architecture of the National Stadium under construction, and pedestrians passing on the street.

   Greg Madden (voiceover):

   Bold. Clearly unique.

3. Exterior – Beijing – National Stadium – Day. Long Shot – Architecture of the National Stadium. Camera pans right and tilts down along the intricate structure.

   Greg Madden (voiceover):

   When you get close, you see this lattice network of all this steel on the outside, and you're peering in. You're trying to figure out what's going on...

4. Distant Shot – The National Stadium under construction. Camera zooms out on the enormous structure.

   Greg Madden (voiceover) (continued):

   inside of the structure. It's just simply a beautiful work of art. And, uh, unmatched. Unparalleled in he world.

5. Exterior – Beijing – National Stadium – Stadium Seating – Day. Medium Close Shot – Greg Madden.

   Greg Madden:

   My name's Greg Madden. I've been with GE almost twenty-three years. I was asked to come here to Beijing...

6. Intercut to Montage of Scenes of an Olympic sign reading, "Beijing 2008, Beijing 2008 Olympic Games" prominently lining a tall building.

   Greg Madden (voiceover) (continued):

   to help start up the Beijing Olympic Team. Really focused on my...

7. Medium Close Shot – Greg Madden. Camera zooms in on him.

   Greg Madden (continued):

   portion, the building of the stadiums. And trying to bring as many GE products and services as we can to all the venue owners of the stadiums.

8. Exterior – Beijing – National Stadium – Day. Long Shot – A wall. Camera dollies left along the wall, revealing the National Stadium behind the wall.

   Greg Madden (voiceover):

   We're standing in the National Stadium in Beijing, located on the Olympic Green, the north end of the...

9. Exterior – Beijing – Day. Distant Shot – Cityscape.

   Greg Madden (voiceover) (continued):

   city. If you draw a direct...

10. Montage of Scenes of military officers marching and pedestrians walking in Tiananmen Square, and people and tourists at various attractions in the Forbidden City in Beijing.

    Greg Madden (voiceover) (continued):

    line south from here, you look at Tiananmen and the Forbidden City. The actual physical site selection of this location is very critical, because, you know, hundreds of years ago, when the Emperor was sitting in the Forbidden City and looking north, he had a direct...

11. Exterior – Beijing – National Stadium – Stadium Seating – Day. Medium Close Shot – Greg Madden.

    Greg Madden (continued):

    line of sight to this spot. So, uh, there is historical significance to it, and it's very, very strong.

12. Exterior – Beijing – National Stadium – Day. Medium Shot – Back View of a Construction Worker. National Stadium under construction in background. Camera pans left to another Construction Worker in from left.

13. Medium Full Shot – Back View of the two Construction Workers overlooking the National Stadium construction site.

14. Exterior – National Stadium – Stadium Seating – Day. Ls of the field covered with equipment. Camera pans left along the stadium.

    Greg Madden (voiceover):

    Our participation here at the National Stadium started off early on, working with the owners. The biggest system...

15. Montage of Scenes of an electrician working in the National Stadium, and a wall lined with panels.

    Greg Madden (voiceover) (continued):

    being the electrical power system. And also, uh, different elements of the security system, like fire alarm and fire safety.

16. Montage of Scenes of various types of enormous light fixtures, a scale model of the National Stadium, and a drawing of a crowd filling the stadium.

    Greg Madden (voiceover):

    In addition to that, obviously all the lighting. And staying in touch with the designer, Hertzog and de Meuron's requirements for lighting...

17. Exterior – Beijing – National Stadium – Stadium Seating – Day. Medium Close Shot – Greg Madden. Camera zooms in on him.

    Greg Madden (continued):

    that blends into the structure.

18. Exterior – Beijing – National Stadium – Day. Long Shot – The Stadium. Camera zooms in on it.

19. Long Shot – Several flags blowing in the wind, including the Olympic flag and the Chinese flag.

20. Interior – Building. Point of view through a statue, workers and pedestrians gathering.

    Greg Madden (voiceover):

    The Olympics is something that...

21. Exterior – National Stadium – Day. Medium Close Shot – Greg Madden.

    Greg Madden (continued):

    really binds communities together.

22. Montage of Scenes of athletes playing tennis, soccer, pedestrians passing on the street, and a man exercising.

    Greg Madden (voiceover):

    We're all living on this small planet together. We all have to respect each other and the planet we live on.

23. Exterior – Beijing – Day. High Angle Distant Shot – The city. Camera zooms out on the city.

    Greg Madden (voiceover):

    The only word to describe it is proud. I mean, proud to be a part of the GE Team, proud to be involved in all the good work that's been done here.

24. Black.

    Music Out