Leadership : Our Company : GE

Beth Comstock leads GE’s growth and market-innovation initiatives, as well as the sales, marketing and communications functions. She is responsible for GE-wide business platforms ecomagination, dedicated to environmental innovation and healthymagination, focused on developing better health outcomes.

Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales, marketing and research, and led the company’s digital media development and distribution, including the formation of hulu.com, Peacock Equity and the acquisition of ivillage.com.

In 2003, she was named GE’s first Chief Marketing officer in more than 20 years introducing the ecomagination platform, as well as a new innovation pipeline and the “imagination at work” brand campaign.

Beth held a succession of roles at GE, NBC, CBS and Turner Broadcasting. She is a member of Nike’s Board of Directors and Trustee president of the Smithsonian's Cooper-Hewitt National Design Museum. Beth is a graduate of the College of William and Mary.