At the heart of ecomagination is our belief that an environmentally driven business strategy can benefit society as well as our bottom line.

From the start, GE set very real, concrete targets in order to make ecomagination viable from a business standpoint. These targets represent great challenges for GE, but with the launch of every ecomagination product, we are proving that it is possible - and very rewarding - to be both economically oriented and environmentally sound.