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The World’s Top 10 Most Innovative Companies of 2015 in Advertising/Marketing: GE
February 26, 2015

The World’s Top 10 Most Innovative Companies of 2015 in Advertising/Marketing: GE

For making industrial science and technology fun. GE has been touting its industrial applications of science and technology to the curious masses for years, whether on its GE Adventure Blog or later on its surprisingly artful Tumblr. But now the brand’s push into content has gone social in a huge way, with interesting, accessible, and artistic content featuring things such as jet engines and shipping containers. The GE Instagram feed is always fresh, and it’s offering six-second science lessons on Vine. CMO Beth Comstock said last year that GE’s content marketing gets 30% extra value for every dollar spent. But the brand hasn’t forgotten about traditional media: Its fake infomercial for the Link smart lightbulb, directed by Tim & Eric’s Tim Heidecker and Eric Wareheim and starring an incredibly dapper Jeff Goldblum, was one of the funniest ads of the year. For advertising jobs see GE Careers.

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